What you need to develop a scoring model

From the course by ESSEC Business School
Foundations of marketing analytics
351 ratings
ESSEC Business School
351 ratings
Course 2 of 4 in the Specialization Strategic Business Analytics
From the lesson
Module 3 : Targeting and scoring models

Meet the Instructors

  • Arnaud De Bruyn
    Arnaud De Bruyn
    Professor at ESSEC Business School
    Marketing department