Recency, frequency, and monetary value

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From the course by ESSEC Business School
Foundations of marketing analytics
267 ratings
ESSEC Business School

Foundations of marketing analytics

267 ratings
Course 2 of 4 in the Specialization Strategic Business Analytics
From the lesson
Module 1 : Statistical segmentation

Meet the Instructors

  • Arnaud De Bruyn
    Arnaud De Bruyn
    Professor at ESSEC Business School
    Marketing department