About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 16 hours to complete

Suggested: 4 hours/week...

English

Subtitles: English

Skills you will gain

Marketing CommunicationsProduct DevelopmentPlanningNew Product DevelopmentEntrepreneurship

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 16 hours to complete

Suggested: 4 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
4 hours to complete

Show Me the Money!

10 videos (Total 75 min), 4 readings, 4 quizzes
10 videos
Funding Models - Part 28m
Where are Games Sold?12m
How do You Make Money?5m
IP - Intellectual Property4m
IP - Copyright11m
IP- Patents and Trade Secrets6m
IP - Protecting Yourself9m
4 readings
Welcome to the Dark Side...10m
The Game Industry and Making Money10m
The IP Conundrum...10m
Template for SWOT Analysis10m
3 practice exercises
Reflecting on Games and Money6m
The Game Industry and Money10m
Intellectual Property10m
Week
2
4 hours to complete

Games are Made of People

10 videos (Total 65 min), 5 readings, 4 quizzes
10 videos
Complexity and Iteration6m
SCRUM4m
Project Management Tools6m
Leadership5m
Leadership Qualities6m
Leadership Style7m
Leadership Tasks5m
5 readings
A Game Production Primer10m
Project Management Tools and Techniques10m
SCRUM in 10 Minutes10m
The Foundations of Leadership10m
Production Schedule Template Documents10m
3 practice exercises
Teamwork Fundamentals Quiz10m
Project Management Quiz8m
Leadership Quiz8m
Week
3
4 hours to complete

Pitching Your Game and Yourself

9 videos (Total 74 min), 5 readings, 2 quizzes
9 videos
How to Demo Your Game7m
Getting a Job...9m
Perfecting the Resume8m
Finding a Game Job9m
Interviewing8m
Interested People Are Interesting6m
5 readings
Some Notes on Your Personal or Game Pitch10m
Positioning Yourself10m
The Portfolio10m
Going Indy...10m
Pitching Yourself...10m
1 practice exercise
The Art of the Demo10m
Week
4
4 hours to complete

Entrepreneurship and Starting a Company

7 videos (Total 47 min), 4 readings, 3 quizzes
7 videos
Business Structures8m
Business Planning7m
Client Communication7m
Physical Communication6m
4 readings
Your Friends are NOT a Company10m
Launching a Business10m
Work for Hire and Clients10m
Competitive Analysis Templates and Discussion10m
2 practice exercises
Launching a Business Quiz8m
Work for Hire Communication Quiz6m
4.4
131 ReviewsChevron Right

30%

started a new career after completing these courses

33%

got a tangible career benefit from this course

Top reviews from Business of Games and Entrepreneurship

By AAJun 5th 2016

A 'must' for everyone! Entrepreneurship is something unique, is not for everyone but can be reached with some effort. A course that can be applied to all areas. Nice experience.

By RDJan 31st 2017

I am grateful to Coursera and MSU for this great leaning opportunity.Thanks Coursera and MSU for providing me such a great learning opportunity.Rafi Ud Din-Pakistan.

Instructor

Avatar

Casey O'Donnell

Associate Professor
Media and Information

About Michigan State University

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

About the Game Design and Development Specialization

Break into the video game industry with theoretical, technical, and business knowledge from one of the world’s best programs. This Specialization covers the theoretical and practical foundations of video game production using the Unity 3D game engine. The Specialization is taught by faculty at Michigan State University with over fifty years of combined experience building games and teaching game production. Michigan State University is one of the top-rated game design and development programs in North America. You’ll learn to develop a game concept; prototype, test, and iterate on your ideas; and navigate licensing, marketing, and other business considerations. The specialization builds a solid foundation for industry roles as a gameplay designer, level designer, technical designer, technical artist, programmer, or producer. The capstone partner for the specialization is the online game portal Kongregate, which provides an avenue for distribution of the capstone project, as well as a pathway for monetization for aspiring game developers....
Game Design and Development

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.