0:00
I hope you enjoyed the movie site.
But more importantly, I hope it got you thinking.
I hope it made you ask some questions about the nature of this process
of gamification, and stimulated you to envision where it might go.
In the very first unit of the class, I showed you a clip from Jesse Schell's DICE
speech, which was also a vision of the
future, in his case more optimistic, although somewhat sarcastic.
And both of them, I think, give you a picture of both the potential of
gamification and potentially really positive things that
it can do for business and for people.
But they also get you to think about the dark side.
And it's important to keep both in mind, but the
reason to do this is definitely not to scare you.
The reason to do it is to make you ask a set
of questions and to realize that as someone who now knows about
gamification, and who may be involved either directly or indirectly in deciding
how it gets implemented in different places, you can make some choices.
You can choose whether the gamification that you're doing is empowering.
It helps people.
It encourages them.
It helps them find real meaning, and makes their
jobs or their lives, or their customer experiences better.
Or it can be manipulative.
It can be something that takes advantage of
people, and can be counterproductive, or even dangerous.
You can also decide whether the
gamification that you're involved in is shallow,
just slapping badges and points and so forth on a process without really
thinking through the opportunities, or if it's deep and sophisticated, using all the
different techniques and the different learnings that
I've shared with you in this class.
You may remember, about halfway through I gave
you a chart showing two other different choices
that you have in gamfication: the more behavioral
approach versus the more cognitive or game-based approach.
These are not necessarily good and bad but they are also
a set of options that you have when doing any gamified system.
So all of these are forks in the road.
And I don't want to tell you exactly what to do, but I do want to
communicate to you and to leave you with the fact that the choice is up to you.
The future of gamification will be made by
all of you who've taken this course and people
who've taken other courses like it, and people
who've been involved in gamification projects on the ground.
Because gamification hasn't been around all that long
and there aren't that many people who have the
level of knowledge and expertise that you now have
from what we've done over the past six weeks.
2:44
Oh, one more thing, as you may recall, there was
a secret message that I said was running through the videos.
I explained the answer in one of my posts on the announcement
page, but for those of you who haven't seen it, here's the solution.
So, first let me tell you what the message was.
The message was in fact, For The Win.
And the way that you got it was by ignoring most
of the things that were changing in the background of the videos.
There was one thing that changed in every single video
segment, not counting the interviews, in what was behind me
on the bookcases something would shift a little bit in
each video, but most of that was just for fun.
What mattered for the secret message was that once in
every unit there would be one or two playing cards.
And if you looked at the numbers on those
playing cards, there's two of them here, and added
them up or took the number on one playing card, you got a number which was a code.
The code was a very simple code.
One for the letter A, two for the letter B, and so forth.
And if you followed that code all the way through from
unit two through unit ten, you got the message, For The Win.
3:59
And that happens to be the title of the book
that I've co-written on gamification with my colleague Dan Hunter.
Now the point of the course is not to sell you a book.
Anyone who wants to can still sign up for this course absolutely free.
But I hope you'll excuse me if I encourage those
of you who are interested in finding out more about gamification,
if you want additional examples and frameworks beyond the concepts
provided in the course, to take a look at the book.
It's available online from the major online retailers in
paperback as well as all the leading ebook platforms.
And as you can see there on the slide, lots of people including
some you've heard from in the class, have said nice thinks about it.
Now who won the contest?
Well, all of you won.
This was not a contest focused on winning and losing.
It was a contest focused on the interest and enjoyment of playing the game.
Why did I do it?
Well, as a number of you recognized in the discussion board, it's
an illustration of the themes that I've talked about throughout the course.
Adding a little bit of fun can make a process more engaging.
It can get people more focused, and it can transform something that otherwise could
be boring into something that feels just a little bit more interesting and exciting.
So this was a small example of gamification, but hopefully one that, at
least for some of you, made this class a little bit more fun.
All right, so we're at the end.
Hard to believe that it's only been six weeks, but I
hope truly that all of you gotten something out of this course.
I's been an extraordinary experience for me to
put it together and to teach it, to hear
from so many of you on the course forums,
on Twitter, on the Facebook group, on other mechanisms.
I've certainly enjoyed it tremendously, and I'm truly grateful for all of
the attention and contributions that all of you have made to the course.
So, I hope that you've all taken something useful away from it.
Good luck.
Go forth and gamify.
Kevin WerbachAssociate Professor
