About this Course
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Flexible deadlines

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Beginner Level

Approx. 9 hours to complete

Suggested: 2-3 hours per week...

English

Subtitles: English

What you will learn

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    · Describe the motivations for green business and explain how the social license to operate affects a business

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    · Describe the implications of path dependency for business and environment

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    · Assess and choose environmental strategies for businesses

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    · Describe the evolution of green business

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 9 hours to complete

Suggested: 2-3 hours per week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
2 hours to complete

Why Be “Green”?

5 videos (Total 30 min), 6 readings, 1 quiz
5 videos
1.4 Why Do Firms Go Green?6m
1.5 The Social License to Operate9m
6 readings
Overview10m
Grading Scheme5m
More about Perspectives15m
More green10m
A few more thoughts on motivations15m
More on the Social License to Operate15m
1 practice exercise
Quiz 17m
Week
2
2 hours to complete

How to be green: Environmental Strategy

2 videos (Total 13 min), 2 readings, 1 quiz
2 readings
Notes on when it pays to be green45m
Notes on Five Strategies30m
1 practice exercise
Quiz 210m
Week
3
2 hours to complete

Case studies in environmental strategy

4 videos (Total 31 min), 3 readings, 1 quiz
3 readings
Notes on Environmental Cost Leadership30m
Notes on Eco-Efficiency30m
Notes on Eco-Branding20m
1 practice exercise
Quiz 37m
Week
4
2 hours to complete

Looking Back and looking ahead in green business

6 videos (Total 34 min), 6 readings, 2 quizzes
6 videos
4.4 Institutional Change: Getting Unstuck7m
4.5 The Evolution of Green Business7m
Course Summary4m
6 readings
Notes on the "Infinite" Wild West20m
Notes on Mass Production, Mass Everything20m
Notes on Institutional Persistence10m
Notes on Institutional Change: Getting Unstuck5m
Notes on the Evolution of Green Business5m
Rate this course10m
2 practice exercises
Quiz 49m
Post-course Survey10m
4.3
3 ReviewsChevron Right

Top reviews from Green Business Strategy

By MSJan 27th 2019

Really great content - very interesting and well produced lectures.

Instructor

Avatar

Paul Forster

Associate Professor of Business Education
Department of Management

About The Hong Kong University of Science and Technology

HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.