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Back to Entrepreneurship 3: Growth Strategies

Entrepreneurship 3: Growth Strategies, University of Pennsylvania

4.7
743 ratings
•
77 reviews

About this Course

Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you’ll have an outline of an expansion strategy for your idea or enterprise, and also be ready for Entrepreneurship 4: Financing and Profitability...

Top reviews

By YL

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Aug 22, 2018

Useful techniques to thoroughly introspect one's organization, no matter one is an entrepreneur, a manager in an established firm, or even a college student.

By MM

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May 17, 2016

Very Well done course. In its simplicity it is able to provide awesome tips for a such vast and complex subject. The professors are very very good.

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72 Reviews

By HAYDER SAREM AL-NAJJAR

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Jan 21, 2019

Practical

By Jan Valentin Muenzel

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Jan 05, 2019

Very good course. The cultural / hiring section in particular was outstanding.

By raman karhad

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Jan 03, 2019

great course well structured information

By Chris Chi Leung Chan

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Dec 24, 2018

Great compilation of materials and easy to understand basic concepts

By Gautam Bansal

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Dec 05, 2018

Great insights !

By Dmitrii Maslennikov

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Dec 02, 2018

This is course is the good to set up mindset for future business.

By Enid naomi lall

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Nov 14, 2018

very informative

By Danai Srijunchai

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Nov 07, 2018

Thank you, Useful course

By YuTeng Li

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Aug 22, 2018

Useful techniques to thoroughly introspect one's organization, no matter one is an entrepreneur, a manager in an established firm, or even a college student.

By pravin Kumar

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Aug 14, 2018

All key concepts are easily explained

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