About this Course
4.4
313 ratings
81 reviews
Specialization
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100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 23 hours to complete

Suggested: 5 weeks of study, 2 - 4 hours/week...
Available languages

English

Subtitles: English...

Skills you will gain

Healthcare ManagementInsuranceHealthcare MarketingMedical Device
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 23 hours to complete

Suggested: 5 weeks of study, 2 - 4 hours/week...
Available languages

English

Subtitles: English...

Syllabus - What you will learn from this course

Week
1
Hours to complete
4 hours to complete

EVOLUTION OF THE HEALTHCARE MARKETPLACE

In this module you will learn about the economic history of one of the largest segments of the world’s economy. You will become acquainted with world trends in health and the stakeholders that comprise the healthcare marketplace ranging from physicians to hospitals to insurers and pharmaceutical firms. The take-away messages from this module are that there are many competing voices in the health economy. Furthermore, many of these voices have growing and evolving economic interests that spill over into all aspects of society. The skills gained from this module to enable a successful capstone is an appreciation of the role of government and regulation in the making and destruction of markets. One person’s new law may be a huge hindrance but also a giant opportunity for profit from another party. You will be better prepared to distinguish the difference and succeed....
Reading
13 videos (Total 81 min), 4 quizzes
Video13 videos
Welcome to the Healthcare Marketplace Overview Course2m
About Stephen T. Parente or 'My Five Hats'5m
Ahoy There and Welcome Aboard!m
Module 1 Overview2m
1.1.1 Marketplace Overview7m
1.1.2 Healthcare Spending Drivers10m
1.1.3 Healthcare Quality Trends5m
1.2.1 Market Evolution: Pre-World War II9m
1.2.2 Market Evolution: Post-World War II11m
1.2.3 Market Evolution: Health Cost Growth6m
1.3.1 Key Issues for the 21st Century6m
1.3.2 Effects of Health Behaviors6m
Quiz3 practice exercises
Introduction to the Healthcare Marketplace10m
Pre-War Sector Evolution10m
Post-War to Multi Trillion Global Economy10m
Week
2
Hours to complete
3 hours to complete

PHYSICIAN AND HOSPITAL SERVICES MARKET

In this module you will learn about the provider market in the health economy. The provider market mainly consists of the physician and hospital sectors. Combined they are largest source of expenditure in the health economy. The take-away messages from this module are the provider market has demonstrated significant monopoly and the ability to set prices as well as price discriminate. The market is also one of the most technology advanced, regulated and human capital intensive markets on the planet – all of which contribute to significant barriers to entry that reinforce market power. The skills gained from this module are an understanding of the physician and hospital’s voice of customer for a market research plan. In addition, the learner will gain an understanding of the range of sites of care as well provider reimbursement mechanism that are so critical for revenue generation within the hospital setting. ...
Reading
14 videos (Total 105 min), 5 quizzes
Video14 videos
2.1.1 Provider Market Overview10m
2.1.2 Price Discrimination in Practice3m
2.1.3 Physician Market Evolution11m
2.1.4 Physician Sites of Care6m
2.2.1 Physicians in the 21st Century2m
2.2.2 What is a Physician?6m
2.3.1 Hospital Market Evolution13m
2.3.2 Hospital Features Today6m
2.3.3 Hospital Scale and Scope7m
2.3.4 Hospital Issues Today11m
2.3.5 Quality and Safety7m
2.4.1 Hospital Future Trends6m
2.4.2 Policy Impact on Hospitals9m
Quiz5 practice exercises
Healthcare Delivery Evolution10m
Physician Market10m
Hospital and Institution Market12m
Hospital Market Trajectory10m
Physician and Hospital Services Market20m
Week
3
Hours to complete
3 hours to complete

INSURANCE MARKET

In this module you will learn about the health insurance market. Since the mid-20th century government and private health insurance has been the primary funding vehicle of health care in the industrialized world. The long story of US and other nations health reform will be examined as well. The take-away messages from this module are the health insurance market is a unique form of insurance. Furthermore, its design has been greatly impacted by government intervention over a 100-year arc.The skills gained from this module are an understanding risk and insurance as well as the technology platforms used by the insurance industry to measure cost and quality. Key knowledge for use in the capstone is an understanding health insurance reimbursement and the issues faced by insurers when they consider funding a new medical technology for patient use. ...
Reading
14 videos (Total 112 min), 4 quizzes
Video14 videos
3.1.1 Risky Business5m
3.1.2 Utility of Wealth9m
3.1.3 How Does Insurance Work?6m
3.1.4 Moral Hazard and Adverse Selection7m
3.2.1 Early Public Health Insurance7m
3.2.2 Early U.S. Private Insurance10m
3.2.3 Major Points of Inflection8m
3.2.4 Health Insurance Today11m
3.3.1 The Uninsured Problem7m
3.3.2 America's 100 Year Health Reform Opera9m
3.3.3 Current U.S. Health Reform10m
3.3.4 Future Health Reform - Part 19m
3.3.4 Future Health Reform - Part 28m
Quiz4 practice exercises
What is Health Insurance?10m
Evolution of Health Insurance10m
Health Reform Now and Eternal10m
Insurance Market20m
Week
4
Hours to complete
2 hours to complete

MEDICAL TECHNOLOGY MARKETS

In this module you will learn about the medical technology market. This will provide an excellent overview for the in depth look at this in Course 3 of this specialization. The focus is on the medical device and pharmaceutical market. The take-away messages from this module are medical technology prices are costly because high regulatory and development burden to get to market. In addition, the pathways to payment for medical devices are pharmaceuticals are distinct but share more in common than are dissimilar. The skills gained from this module are an understanding of the regulatory burden of securing intellectual property rights as well as getting the technology clear for use from a safety and effectiveness perspective. Learners will under the key ingredient of technology dossier required for sales and marketing of a product on a global scale. ...
Reading
11 videos (Total 64 min), 4 quizzes
Video11 videos
4.1.1 What is a Device? What is a Drug?2m
4.1.2 Medical Device Evolution7m
4.1.3 Medical Devices Today5m
4.1.4 Vision 2010 Case11m
4.2.1 How Does a New Technology Make Money?4m
4.2.2 Obtaining FDA Approval for Pharmaceuticals4m
4.2.3 Obtaining FDA Approval for Medical Devices6m
4.3.1 The Drive Towards Cost-Effectiveness6m
4.3.2 Preparing a Global Health Technology ‘Dossier’6m
4.3.3 Pharma & Device Convergence5m
Quiz4 practice exercises
Medical Technology Evolution10m
Pharmaceuticals & Regulatory Pathways10m
Measuring Medical Technology Value10m
Medical Technology Market20m
4.4

Top Reviews

By MRMar 10th 2018

Prof. Parente does a great job of introducing the audience to the healthcare marketplace in the United States and laying the framework for the rest of the courses to be studied in the specialization.

By SSAug 30th 2017

Really nice primer. Dr. Perente's teaching style is funny, engaging and educational! As someone taking a HEOR course myself, I would love to get an opportunity to meet him one day.

Instructor

Avatar

Stephen T Parente

Professor
Carlson School of Management, Department of Finance

About University of Minnesota

The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations....

About the Healthcare Marketplace Specialization

The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation. The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience....
Healthcare Marketplace

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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