This course is part of the Healthcare Marketplace Specialization
Healthcare Marketplace Capstone
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About this Course
4.8
24 ratings
In the Healthcare Marketplace specialization capstone course, key skills are engendered from the four prior courses to create an original medical innovation valuation.
The first course in the specialization teaches the learner to size a population or market. The second course teaches whether the clinician will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course, teaches how to put a monetary value on the improvement in health resulting from a new innovation. The summary of these elements creates a document of high strategic value where the learner has demonstrated not only an understanding of the marketplace but what is required for the marketplace to advance. This is what is accomplished during the Healthcare Marketplace capstone experience.
Syllabus - What you will learn from this course
Week
1Welcome and Getting Started
The capstone project provides learners with the opportunity to apply the key principles and practices presented in the four courses of the Healthcare Marketplace specialization to a real-world situation. In this first module, learners will get acquainted with the overall expectations of this capstone course.
1 video (Total 1 min), 1 reading
1 reading
Overview of the Healthcare Marketplace Capstone10m
Milestone 1: What is your Health Marketplace Innovation?
In this Milestone you will describe a new medical innovation in the context of what makes it extraordinary for investment or use in a community. Your final project for this capstone will feature 4 critical milestone components for an assessment of new innovation. Once completed, hope is that you have a body of illustrate your critical thinking to advance your career or switch careers into the healthcare market.
5 videos (Total 19 min), 2 readings, 1 quiz
5 videos
4.3.2 Preparing a Global Health Technology ‘Dossier’6m
5.1.4 Key Issues of the 21st Century4m
5.3.1 Key Questions for an Innovation Valuation3m
5.3.2 What is the Technology?2m
2 readings
Milestone 1 - Memo Assignment Best Practice Example for NewCo's Technology10m
Slide Deck version of the NewCo Milestone 1 memo10m
Week
2Milestone 2: What is the Voice of the Healthcare Provider?
For the second milestone you will complete an analysis of what the key customer - the medical provider - will required of the new technology or innovation to want to use it. This will require you to ask medical providers that you encounter about the nature of the technology and whether would find it of value. Remember to always tell provider that you are a student not a sales agent. The health care delivery course provides great insight into how care is delivered and will provide the context and background for your brief 2-3 page memo resulting from this milestone.
4 videos (Total 33 min), 2 readings, 1 quiz
4 videos
2.4.1 What Challenges are Facing Hospitals?13m
4.2.5 Specialists: Challenges & Innovations7m
1.2.4 PEOPLE in Healthcare Delivery7m
2 readings
Milestone 2 - Memo Assignment Best Practice Example for NewCo's Technology10m
Slide Deck version of the NewCo Milestone 2 memo10m
Week
3Milestone 3: Regulatory and IP Status of the Innovation
Almost any new medical technology for consideration by an investor will insist on safety and efficacy approval by a government regulator like the United States FDA. Furthermore they will insist on an assessment of whether the intellectual property (IP) that the innovation operates in is not conflicting with other IP claims. For this milestone you will complete a brief assessment of how the innovation would be classified by the US FDA as well as generate a very cursory patent search for conflicting IP claims using common and free tools on the Internet such as Google patent search and the US Patent and Trademark office web site. The assessment should be 2-3 to pages in length.
5 videos (Total 32 min), 2 readings, 1 quiz
5 videos
1.2.2 Investigational New Drug (Phase 1 to Phase 4)4m
3.1.1 Medical Device Industry: Regulatory Basics8m
4.2.3 The 510k: Friend or Foe?5m
4.3.3 Keeping the Product Fresh and Safe in the Long Run6m
2 readings
Milestone 3 - Memo Assignment Best Practice Example for NewCo's Technology10m
Slide Deck version of the NewCo Milestone 3 memo10m
Week
4Milestone 4: How will the Innovation Generate Revenue?
A great innovation needs a solid revenue model for survival-ability. In this milestone you will be asked to use parts of the prior three capstones to generate your own market report. Identifying the innovation's market space, voice of the customer, IP and regulatory path and final path roof reimbursement are critical components for identifying whether a medical innovation should advance and be sustained commercially.
5 videos (Total 32 min), 2 readings, 1 quiz
5 videos
2.2.1 Introduction to Administrative Data6m
3.1.1 The Types and Uses of Assessments7m
3.2.1 Introductions to Costs7m
3.2.2 Costing4m
2 readings
Milestone 4 - Memo Assignment Best Practice Example for NewCo's Technology10m
Slide Deck version of the NewCo Milestone 4 memo10m
4.8
Top Reviews
By JV•Apr 3rd 2017
Very nice way of bringing all the courses together into a project that can be utilized in the real world.
By PW•Mar 8th 2017
This was my greatest achievement having completed this capstone
Instructor
Stephen T Parente
ProfessorCarlson School of Management, Department of Finance
About University of Minnesota
The University of Minnesota is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.
About the Healthcare Marketplace Specialization
The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation.
The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
More questions? Visit the Learner Help Center.
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