About this Course
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100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 6 hours to complete

Suggested: 6 hours/week...
Available languages

English

Subtitles: English...
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 6 hours to complete

Suggested: 6 hours/week...
Available languages

English

Subtitles: English...

Syllabus - What you will learn from this course

Week
1
Hours to complete
9 hours to complete

Inbound Business Strategy

From attracting leads to engaging prospects, and delighting customers, this module covers the basics of what inbound is all about....
Reading
18 videos (Total 148 min), 5 readings, 1 quiz
Video18 videos
What is inbound?8m
What is the inbound methodology?9m
What are the fundamentals of an inbound business?14m
What is a flywheel?6m
Combining Funnels and Flywheels5m
What are the inbound principles?6m
The inbound methodology and principles15m
The importance of defining your company's purpose3m
Identifying your company's purpose19m
Why do you need to set business goals?4m
How to set a goal that aligns with your company's purpose8m
How to prioritize short-term and long-term business goals4m
How HubSpot aligns its teams behind its goals2m
Why are buyer personas an important part of your inbound strategy?5m
How to create a buyer persona10m
What is the buyer's journey?9m
How to create a buyer's journey10m
Reading5 readings
How the Flywheel Killed HubSpot's Funnel20m
HubSpot'S Culture Code40m
A Management Framework for People Who Don’t Like Vegetables20m
Create Your Buyer Personasm
Take the Inbound Certification exam!m
Week
2
Hours to complete
6 hours to complete

Sales & Marketing Alignment

In this module, you'll learn how to align marketing and sales for optimal efficiency....
Reading
16 videos (Total 103 min), 2 readings, 5 quizzes
Video16 videos
Developing a Sales Enablement Strategy6m
Sales Enablement in Action5m
The Importance of Having a Vision and Setting Goals4m
Creating a Revenue Goal4m
The Importance of Lead Qualification3m
Identifying Fit and Sales Readiness9m
Mastering Lead Qualification8m
The Importance of the Sales and Marketing SLA3m
Creating an SLA for Your Teams7m
Optimizing Your SLA9m
Beyond the SLA13m
The Importance of Customer Enablement4m
Helping Customers Fire Their Old Solutions4m
Encouraging People to Buy From You Again5m
Helping Your Customers Do the Job They Hired Your Product to Do7m
Reading2 readings
How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year20m
Customer Acquisition Vs.Retention Costs – Statistics And Trends30m
Quiz5 practice exercises
Introduction to Sales Enablement15m
Aligning Your Teams Around a Unified Revenue Goal15m
Developing a Lead Qualification Framework15m
Holding Your Teams Accountable With a Service-Level Agreement15m
Continuing Enablement After the Sale15m

Instructor

Avatar

Kyle Jepson

Inbound Sales Professor

About HubSpot Academy

HubSpot Academy is the worldwide leader in inbound marketing, sales, and customer service/success education. Since 2012, HubSpot Academy has been on a mission to transform the way people and companies grow, offering online training for the digital age: courses, projects, certifications, and software training. Now, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement, with over 60,000 awarded annually. The online courses developed by Academy’s students and teachers are translated into four languages, and the award-winning certifications are completed by hundreds of people each day all over the world. As HubSpot’s (NYSE: HUBS) official learning resource, HubSpot Academy aims to educate and inspire people everywhere, helping them learn how to market, sell, and grow an inbound business. Learn more at http://academy.hubspot.com/. ...

About the Sales Training for High Performing Teams Specialization

This specialization is intended for sales professionals at any point in their career, whether they're just starting to apply for sales jobs or leading a global sales organization. Each course follows a sales career progression, from just getting started, to mastering sales, managing sales, and executing an overall business strategy. No matter where you are in your career, this specialization will give you a new perspective on what it's like to be a sales job seeker, individual contributor, manager, and executive....
Sales Training for High Performing Teams

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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