About this Course
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Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.


Subtitles: English

Syllabus - What you will learn from this course

1 hour to complete

Utilizing Content Trends

Module 1 sets the stage by showing you how to utilize content trends to jump-start your organization's influence.

7 videos (Total 38 min), 4 readings
7 videos
Jump-Starting Your Organization's Infleuience7m
New and Emerging Content Trends6m
Creating Shareworthy Content5m
What Does Your Audience Find Interesting4m
Making the Most of Limited Resources4m
Putting the "Strategy" in Content Strategy5m
4 readings
What is Content Strategy?10m
Course Content10m
How Do I Get the Most Out of This Course?10m
Meet the Team10m
3 hours to complete

Social Networks and Digital Media

Module 2 shows you how to engage with multi-channel digital communities across all social media.

6 videos (Total 44 min), 1 reading, 1 quiz
6 videos
Considerations When Developing Content Strategy10m
Your Role with Your Audience7m
The Best Social Strategies8m
Proving Social ROI5m
ROI in Any Organization7m
1 reading
Social Strategies with Bottom-Line ROI10m
1 hour to complete

Interactivity and Gamification

Module 3 is all about enhancing your content with new interactivity tools and gamification.

10 videos (Total 58 min), 1 reading
10 videos
Interactivity's Impact on Storytelling3m
Personalize Your Interactions6m
Telling Stories Through Gamification8m
Examples of Interactivity1m
Creating a Lean-Back Experience7m
An Interactive Trap1m
When an Interactive Barrier has Reward6m
Data Visualization4m
Narrative Transport6m
1 reading
Join us for MOOC 4 - Ensuring Your Content's Impact!10m
15 ReviewsChevron Right


started a new career after completing these courses


got a tangible career benefit from this course

Top reviews from Content Strategy for Professionals: Expanding Your Content’s Reach

By JTAug 29th 2018

This is the most informative so far. Lots of ideas and techniques for cost-effectively working with different popular social media platforms.

By HCJul 11th 2018

Practical and interesting, with takeaways that I can implement in my business immediately.



John Lavine

Founder, Professor and Director, Media Management Center

Candy Lee

Medill School of Journalism, Media, Integrated Marketing Communications

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

About Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

About the Content Strategy for Professionals Specialization

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact....
Content Strategy for Professionals

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.