About this Course
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Intermediate Level

Approx. 12 hours to complete

Suggested: 課程共 5 週,預估每週學習時數為 3-5 小時...

Chinese (Traditional)

Subtitles: Chinese (Traditional)

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 12 hours to complete

Suggested: 課程共 5 週,預估每週學習時數為 3-5 小時...

Chinese (Traditional)

Subtitles: Chinese (Traditional)

Syllabus - What you will learn from this course

Week
1
2 hours to complete

資訊經濟學簡介

在本週的課程中,我們將用輕鬆愉快的方式,為資訊經濟學與這門課做一個簡單的介紹。我們將用一些生活中的例子說明幾個重要的概念,包括資訊不對稱、道德風險、逆向選擇、篩選問題和訊號問題等,並且來闡述。...
10 videos (Total 100 min), 5 readings, 1 quiz
10 videos
1.2 不對稱的資訊類型9m
1.3 道德風險與逆向選擇14m
1.4 篩選問題17m
1.5 訊號問題13m
1.6 小結2m
1.7 網路交友的資訊經濟學10m
1.8 網路交友的特性7m
1.9 篩選與訊號13m
1.10 總結4m
5 readings
課程大綱10m
認識 NTU MOOC 製作團隊2m
常見問題(FAQs)5m
嚴謹的教科書: 《Contract Theory (The MIT Press)》10m
補充閱讀《交友網站學到的10堂經濟學:史丹佛教授教你交通阻塞、申請學校、尋找另一半背後的市場法則》10m
1 practice exercise
第一週測驗:資訊經濟學簡介10m
Week
2
2 hours to complete

篩選模型

本週我們將進入模型的世界,學習如何用經濟模型來描述看不見、摸不著的資訊不對稱。我們將從篩選問題出發,用一個簡單的定價問題來介紹最經典、最基本的二元隱藏資訊篩選模型、其求解的方式,以及均衡解能帶給我們的經濟直覺與管理意涵。...
10 videos (Total 90 min), 1 quiz
10 videos
2.2 定價問題9m
2.3 何謂「篩選」9m
2.4 First best:資訊對稱時的最佳方案11m
2.5 誘因相容9m
2.6 Revelation principle11m
2.7 Second best:資訊不對稱時的最佳方案 (1)11m
2.8 Second best:資訊不對稱時的最佳方案 (2)4m
2.9 經濟直覺與管理意涵11m
2.10 Revelation principle 的證明9m
1 practice exercise
第二週測驗:篩選模型12m
Week
3
2 hours to complete

篩選模型之應用:篩選零售夥伴的需求預測能力

延續上週的課程,本週我們用一個供應鏈管理的例子,一方面介紹在更為複雜的環境中如何建立與分析篩選模型,一方面也展示篩選模型能如何被應用以獲得「不直觀,但可以被解釋」的研究結論。...
10 videos (Total 98 min), 1 reading, 1 quiz
10 videos
3.2 供應鏈結構11m
3.3 需求預測8m
3.4 模型15m
3.5 均衡中的銷售員努力程度7m
3.6 均衡中的零售商合約15m
3.7 均衡中的製造商合約7m
3.8 零售商預測能力的影響10m
3.9 如何選擇零售商6m
3.10 延伸情境與結論13m
1 reading
補充閱讀〈Impact of Reseller’s and Sales Agent’s Forecasting Accuracy in a Multiplayer Supply Chain〉10m
1 practice exercise
第三週測驗:篩選模型之應用
Week
4
2 hours to complete

傳訊模型

本週起我們轉向另一個重要的議題:訊號問題,並介紹如何建構與求解傳訊模型。我們將從最基本的二元決策出發,說明如何建構模型,以探討一個決策者如何透過非 A 則 B 的選擇去傳遞自身的隱藏資訊。我們也將介紹如何建構與分析連續決策傳訊模型。...
12 videos (Total 88 min), 1 quiz
12 videos
4.2 傳訊問題的源頭7m
4.3 傳訊模型5m
4.4 二元決策:模型設定9m
4.5 二元決策:賽局樹12m
4.6 二元決策:分析 (1)8m
4.7 二元決策:分析 (2)7m
4.8 二元決策:意涵5m
4.9 連續決策:模型設定7m
4.10 連續決策:Second best8m
4.11 連續決策:分析6m
4.12 連續決策:意涵5m
1 practice exercise
第四週測驗:傳訊模型10m

Instructor

Avatar

孔令傑

副教授 (Associate Professor)
資訊管理學系 (Department of Information Management)

About National Taiwan University

We firmly believe that open access to learning is a powerful socioeconomic equalizer. NTU is especially delighted to join other world-class universities on Coursera and to offer quality university courses to the Chinese-speaking population. We hope to transform the rich rewards of learning from a limited commodity to an experience available to all. More courses information, the official Facebook Page: https://www.facebook.com/ntumooc2017/...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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