About this Course
4.6
436 ratings
121 reviews
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 17 hours to complete

Suggested: 3 hours/week...
Available languages

English

Subtitles: English, Vietnamese

Skills you will gain

Social NetworkManagementInnovationInnovation Management
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 17 hours to complete

Suggested: 3 hours/week...
Available languages

English

Subtitles: English, Vietnamese

Syllabus - What you will learn from this course

Week
1
Hours to complete
1 hour to complete

Introduction

After this week’s studies and the associated exercise, you will understand the meaning of innovation and innovation management. Also, you will learn to identify and differentiate between various types of innovation. As a result, you will become acquainted with basic terminology that will help you to better process and understand the course content of the following weeks....
Reading
5 videos (Total 24 min)
Video5 videos
1.1 What is innovation management?5m
1.2 Product, service and process innovations6m
1.3 Incremental and radical innovations2m
1.4 Architectural and modular innovations5m
Week
2
Hours to complete
1 hour to complete

The Adoption of Innovations

You will learn to understand how innovations diffuse in society. You will be able to describe the adoption life cycle and discriminate between the various adopter groups. You will also learn what it takes for someone to adopt something new. Altogether, you will gain a better understanding of what determines whether and how fast people adopt innovations....
Reading
2 videos (Total 26 min), 1 quiz
Video2 videos
2.2 Innovation adoption at the individual level12m
Quiz1 practice exercise
Quiz week 210m
Week
3
Hours to complete
3 hours to complete

The Fuzzy Front-End - Creativity

In a knowledge-based and innovation-driven business environment, creativity is an essential capability if an organisation is to gain a sustainable competitive advantage. All innovations begin with creative ideas, and creativity is also needed during the entire innovation process. So, it is imminent that employees in any job and at any level of the organisation can contribute to innovation with creative ideas. This module comprises of four instruction videos, one interview with a creativity consultant, and two assignments. After this module you will understand what creativity is and how you, other people and groups become more creative: crucial knowledge for any manager that wants to excel in innovation! ...
Reading
5 videos (Total 48 min), 1 quiz
Video5 videos
3.2 What makes people creative?8m
3.3 How can we enhance creativity?12m
3.4 How can groups be creative?9m
3.5 Interview on creativity consulting8m
Week
4
Hours to complete
1 hour to complete

The Fuzzy Front-End - Idea Management

Organisations receive many new ideas from employees, suppliers, and customers. But they often do not realise the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will understand the basic principles of idea management. You will be able to differentiate between three types of idea management programmes, and learn about their different characteristics, advantages and disadvantages. In addition, you will learn about two general challenges that many idea management programmes face: how to motivate people to continuously submit ideas and how to improve the quality of ideas. A better understanding of the principles, differences, and challenges of idea management will help you design appropriate idea management programmes that turn new ideas into successful innovations. ...
Reading
3 videos (Total 32 min), 1 quiz
Video3 videos
4.2 Idea management types13m
4.3 Idea management challenges9m
Quiz1 practice exercise
Quiz week 410m
4.6
121 ReviewsChevron Right
Career direction

75%

started a new career after completing these courses
Career Benefit

50%

got a tangible career benefit from this course
Career promotion

18%

got a pay increase or promotion

Top Reviews

By MSMay 20th 2016

I may not be able to compare as this has been my very first MOOC experience, however, I found topic, material and interaction presented of professional quality that made following truly a

By RLApr 30th 2017

Excellent course and very well structured. Great for the beginers. But also great for someone who are involved in innovation management to reaffirm and strengthen their knowledge too.

Instructors

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Serge Rijsdijk

Assistant Professor
Rotterdam School of Management, Erasmus University
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Jan van den Ende

Professor
Rotterdam School of Management, Erasmus University
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Sandra Langeveld

Teaching and research coordinator
Rotterdam School of Management, Erasmus University
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Murat Tarakci

Assistant Professor
Rotterdam School of Management, Erasmus University
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Stefano Tasselli

Assistant Professor
Rotterdam School of Management, Erasmus University
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Daan Stam

Associate Professor
Rotterdam School of Management, Erasmus University
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Dirk Deichmann

Assistant Professor
Rotterdam School of Management, Erasmus University

About Erasmus University Rotterdam

Erasmus University: a top-100 ranked international research university based in Rotterdam, the Netherlands. Our academic teaching and research focuses on four areas: health, wealth, culture and governance. Erasmus University Rotterdam: make it happen. ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.