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Innovation Management, Erasmus University Rotterdam

4.6
434 ratings
120 reviews

About this Course

What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks. During this course, you will learn how to: • use the main innovation management terminology and concepts • explain the adoption life cycle and innovation adoption at the individual level • define creativity and explain how creativity can be stimulated • recognise and describe three types of idea management systems • explain what an innovation strategy is and why it is important • describe what a product portfolio is • explain how innovation projects should be selected and managed • explain the importance of teams, team structures and networks for innovation. Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information. This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme....

Top reviews

By MS

May 20, 2016

I may not be able to compare as this has been my very first MOOC experience, however, I found topic, material and interaction presented of professional quality that made following truly a

By RL

Apr 30, 2017

Excellent course and very well structured. Great for the beginers. But also great for someone who are involved in innovation management to reaffirm and strengthen their knowledge too.

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116 Reviews

By Hani Al-Menaii

Dec 11, 2018

Great Course

By Maria Jorquiera

Nov 12, 2018

Good course to lthe basics of innovation management

By Marcus A. Bergagård

Oct 18, 2018

It gives you a good overview and introduction to the topic of Innovation Management and I could relate to my own experience in innovation projects with my colleagues from the Innovation Engineering Team of my company. This was especially true in the part of the Toll gates and also the use of prototyping. I can recommend this course to anyone who wants to have an introduction to the topic of innovation.

By Juan C. Mones Cazon

Oct 08, 2018

I like the course in general. To some extent, it was very theoretical. The assignments were very good. There was no reference to platforms, which is a critical aspect of innovation management, and very few links to external content.

By Kelwalin Dhanasarnsombut

Oct 02, 2018

Very helpful :)

By RAJIV SINGH RATHORE

Sep 27, 2018

GREAT COURSE!!!

LEARNT VARIOUS ASPECTS OF INNOVATION MANAGEMENT

By Stefan März

Sep 24, 2018

Excellent course structure, fun to follow and a very good overview on a whole set of innovation-related topics.

By Павел Марманов

Sep 12, 2018

I really liked the course !!!! He is saturated with interesting, important knowledge about managing innovations. Lections are easy to learn, excellent speakers. Thanks to everyone who has prepared this course. !!!! The desire to create a specialization innovation management will be very good. Succeed in your work.

By Yick Hong Lam

Sep 09, 2018

Very good content to help you build up understanding about innovation management. The coverage is board and at the same time inspiring for deeper thinking for your daily work, as a innovation strategist or brainstorm session execution.

By Sven Zimmer

Sep 06, 2018

Very solid course!