Determining Marketing Communications Budget

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From the course by IE Business School
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
255 ratings
IE Business School

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

255 ratings
Course 4 of 5 in the Specialization Marketing Mix Implementation
From the lesson
IMC Planning Process

Meet the Instructors

  • Eda Sayin
    Eda Sayin
    Professor
    Marketing