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Back to Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more, IE Business School

4.7
479 ratings
114 reviews

About this Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Top reviews

By WR

Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

By E

Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.

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110 Reviews

By Maria Xu

Feb 23, 2019

it will help you build great marketing communication foundations!

By Kaiyun Li

Feb 21, 2019

very helpful.

By Peter Akhigbe

Feb 17, 2019

Awesome!!!

By Aastha Shah

Feb 13, 2019

More insights on the industry with CEO's and digital marketing executives would be helpful

By Mohit Upadhyay

Feb 10, 2019

Very insightful, interesting and thought provoking course. One can clearly see how the concepts are implemented in the real world, courtesy the interview-esque sessions with industry experts.

By DEBASMITA SARKAR

Feb 07, 2019

It was very well presented, illustratious with proper examples and content

By Rajnish Kumar

Jan 08, 2019

Professor taught giving lot of examples which helped me out to relate the theories. It was a good learning experience

By Inna Kucherenko

Jan 04, 2019

The course provides us with a fundamental and accurate information. It is easy to understand and it is very inspiring! Strongly recommend for those who want to have a good base for future development.

By Urvi Khandelwal

Jan 04, 2019

Well taught

By Igor Petrola

Jan 02, 2019

Muy bien explcado y con muchos detalles que lo hacen interesante y enriqecedor para los que nos gusta el mundo del Marketing y las Comunicaciones.