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Back to Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more, IE Business School

4.7
517 ratings
119 reviews

About this Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions. After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing....

Top reviews

By WR

Jun 06, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

By E

Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.

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114 Reviews

By Deepa Mallick

Apr 10, 2019

Very crisp and precise understanding on marketing communications.

By Jani Tirka

Mar 25, 2019

perfect !!! it was very nice experience for me.

By Priscilla Zinayi Titus

Mar 06, 2019

the course is quite educating and informative i will definately recommend this course to my colleagues.

thank you Coursera for this opportunity.

By Nkechinyere Idinmachi

Feb 26, 2019

This course made it possible for me to launch my career. I am grateful!

By Maria Xu

Feb 23, 2019

it will help you build great marketing communication foundations!

By Kaiyun Li

Feb 21, 2019

very helpful.

By Peter Akhigbe

Feb 17, 2019

Awesome!!!

By Aastha Shah

Feb 13, 2019

More insights on the industry with CEO's and digital marketing executives would be helpful

By Mohit Upadhyay

Feb 10, 2019

Very insightful, interesting and thought provoking course. One can clearly see how the concepts are implemented in the real world, courtesy the interview-esque sessions with industry experts.

By DEBASMITA SARKAR

Feb 07, 2019

It was very well presented, illustratious with proper examples and content