About this Course
4.6
44 ratings
9 reviews
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 18 hours to complete

Suggested: 5 weeks of study, 5 hours per week...
Available languages

English

Subtitles: English
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 18 hours to complete

Suggested: 5 weeks of study, 5 hours per week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
4 hours to complete

The Business Plan

This week will focus on the business plan itself, including its formulation, implementation, and control....
Reading
15 videos (Total 78 min), 3 readings, 3 quizzes
Video15 videos
The Business Plan | Introduction44s
1.2 Layout of Plan4m
1.3 Products and Services1m
1.4 The Marketing Plan5m
1.5 Products Review2m
1.6 Customers Review5m
1.7 Competitor Analysis5m
1.8 Marketing Strategies4m
1.9 Pricing6m
1.10 Operational Plan12m
1.11 Management and Organisation4m
1.12 Financial Plan10m
1.13 Appendices1m
1.14 Refining The Plan8m
Reading3 readings
Useful Links and References10m
Glossary of Terms10m
The Business Plan Template10m
Quiz2 practice exercises
Reflective quiz4m
Week One Quiz10m
Week
2
Hours to complete
4 hours to complete

Development of the Financial Statements for Business Planning

This week will include concepts such as the income statement, the balance sheet, and the cash flow statement....
Reading
15 videos (Total 86 min), 4 readings, 1 quiz
Video15 videos
2.1 Pricing part one10m
2.2 Pricing part two9m
2.3 Sales forecast 15m
2.4 Cash forecast 15m
2.5 Forecast examples 1 (Ian Speedy)12m
2.6 The business cycle6m
2.7 Accounting Concepts 14m
2.8 Accounting concepts 2- Depreciation3m
2.9 Example- Genius Ltd5m
2.10 Example Genius Ltd Cash flow3m
2.11 Income Statement3m
2.12 Income Statement Solution5m
2.13 Balance Sheet6m
2.14 Balance Sheet Solution5m
Reading4 readings
Sample Business Finance Scenario10m
Sample Business Finance Scenario- Example Answer10m
Sample Business Finance Scenario Two10m
Sample Business Scenario Two- Answers10m
Week
3
Hours to complete
2 hours to complete

Internal Information for Business Planning

This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing. ...
Reading
6 videos (Total 23 min), 1 quiz
Video6 videos
3.1- Classification of Costs4m
3.2- Cost-Volume-Profit44s
3.3- Breakeven Analysis | The Equation Method2m
3.4- Breakeven Analysis | The Contribution Margin Method3m
3.5- Further Aspects of Pricing11m
Week
4
Hours to complete
3 hours to complete

Having A Customer Focus

This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation....
Reading
12 videos (Total 39 min), 1 quiz
Video12 videos
4.2- Factors Affecting Buyers' Behaviour3m
4.3- Market Segmentation and Target Market2m
4.4- Methods of Market Segmentation4m
4.5- Marketing Aspects and Positioning1m
4.6- The Marketing Mix | Seven Ps4m
4.7- Marketing Mix | The Four Cs2m
4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis4m
4.9- Strategic Selection5m
4.10- Prioritising Criteria4m
4.11- Initial Selection of the "Best" Option2m
Week Four Summary43s
4.6
9 ReviewsChevron Right

Top Reviews

By AMJul 26th 2017

An excellent course to understand all the facets of management!

By CCDec 14th 2017

Great and Informative course. Will definitely recommend.

Instructor

Avatar

Barry McCarthy

Senior Teaching Fellow
School of Management, UCL

About University of London

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk...

About the International Business Essentials Specialization

This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business. If completed successfully, you may be able to use your certificate from this specialisation as part of the application process for the University of London Global MBA. This Specialisation is endorsed by CMI....
International Business Essentials

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.