About this Course
4.2
147 ratings
36 reviews
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 14 hours to complete

Suggested: 3-4 hours/week...
Available languages

English

Subtitles: English, Portuguese (Brazilian)
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 14 hours to complete

Suggested: 3-4 hours/week...
Available languages

English

Subtitles: English, Portuguese (Brazilian)

Syllabus - What you will learn from this course

Week
1
Hours to complete
4 hours to complete

Using Design Principles to Innovate and Find Opportunities

You will learn that the first step in the design process is finding opportunities. Human-centered designers do so by immersing themselves in a particular user context to identify areas of focus for design innovation....
Reading
10 videos (Total 46 min), 4 readings, 1 quiz
Video10 videos
Course Overview with Ed Colgatem
Innovating and Finding Opportunities by Design4m
​Design is about People5m
Adopting the Traits of a Design Innovator6m
Uncovering Opportunities with a Design Innovation Mindset4m
Design Research6m
​Tools and Techniques for Design Research5m
Observations to Insights6m
​Generating How Might We (HMW) Questions from Insights3m
Reading4 readings
Meet Your Professors10m
Course Grading & Logistics10m
Suggested Readings (Optional)10m
Optional Reading: Empathy on the Edge10m
Week
2
Hours to complete
2 hours to complete

Exploring Ideas

How do we take the opportunities that we've uncovered and turn them into new possibilities? In this module we'll explore ideation, sketching, and storyboarding as tools to generate and communicate ideas....
Reading
3 videos (Total 15 min), 1 reading, 1 quiz
Video3 videos
Generating Ideas7m
Storyboarding Concepts3m
Reading1 reading
Supplementary Visuals & Exercises10m
Week
3
Hours to complete
4 hours to complete

Prototyping to Learn

It is easy to think of prototypes as “drafts” of the final design, but in this module we’ll teach you to think of prototypes a bit differently: as tools for learning. We will discuss approaches for maximizing the amount that you learn from prototypes, and iterating your way rapidly toward outstanding results....
Reading
6 videos (Total 51 min), 1 quiz
Video6 videos
Value of Prototyping13m
​How to Prototype6m
Preparing to Test Prototypes with Users5m
Testing Prototypes with Users8m
The Role of Prototypes in Decision-Making and Leadership14m
Week
4
Hours to complete
4 hours to complete

Leading Design Innovation

How do you bring design innovation to your organization and sustain it over time? In this module we will learn theory and practical techniques to help you lead an organization that routinely produces innovative products, services, and systems....
Reading
6 videos (Total 26 min), 3 readings, 1 quiz
Video6 videos
Communicating about Design & Innovation5m
​Building the Team5m
Creating Space for Design & Innovation4m
ROI for Innovation4m
Conclusion to Course 5 with Dean Blount1m
Reading3 readings
Design Worksheet10m
Example Completed Design Worksheet10m
Optional Reading: Design Thinking Comes of Age10m
4.2
36 ReviewsChevron Right
Career direction

50%

started a new career after completing these courses
Career Benefit

83%

got a tangible career benefit from this course
Career promotion

25%

got a pay increase or promotion

Top Reviews

By MCApr 16th 2018

SO far I've enjoyed it and it's the course why I started the specialization for, and instead of taking it separate from the others, it's way better to have the full track to get the 360 view

By PMSep 29th 2016

Enjoyed the journey through the course. The projects are integral to gain confidence on applying design thinking. However, they are time intensive and require commitment.

Instructors

Avatar

Elizabeth Gerber

Associate Professor, Co-director of the Research Cluster at the Segal Design Institute
McCormick School of Engineering and Applied Science (Segal Design Institute), School of Communication, Kellogg School of Management (by courtesy), School of Education and Social Policy (by courtesy)
Avatar

Pam Daniels

Clinical Assistant Professor, Design Innovator in Residence
McCormick School of Engineering and Applied Sciences (Segal Design Institute)
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Ed Colgate

Allen and Johnnie Breed University Design Professor, Professor of Mechanical Engineering, Director of the Engineering Design and Innovation Masters Program at the Segal Design Institute
McCormick School of Engineering and Applied Science
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Greg Holderfield

Pentair - D. Eugene and Bonnie L. Nugent Clinical Associate Professor of Design, Director of the Segal Design Institute, Co-Director of the MMM Program
McCormick School of Engineering and Applied Science (Segal Design Institute)

About Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

About the Organizational Leadership Specialization

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Organizational Leadership

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.