About this Course
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Specialization
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100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 14 hours to complete

Suggested: 4 weeks of study, 2-5 hours/week...
Available languages

English

Subtitles: English
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 14 hours to complete

Suggested: 4 weeks of study, 2-5 hours/week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
2 hours to complete

Course Overview: An Introduction to Major and Principal Gifts

In this module, you will be able to recall terminology used related to acquiring and managing Major and Principal Gift donations. You will be able to use guides to help develop and manage a Major Gifts Program. You will be able to identify eight elements of belief and confidence that indicate the likelihood of substantial giving. You will be able to recognize a prospective major gift donor and be better able to motivate their giving. ...
Reading
8 videos (Total 53 min), 1 reading, 1 quiz
Video8 videos
An Introduction to the Major and Principal Gift Processm
History of Philanthropy (Part 1)7m
History of Philanthropy (Part 2)6m
Development of a Major Gifts Program (Part 1)7m
Development of a Major Gifts Program (Part 2)9m
Motivating the Major Gift Donor (Part 1)7m
Motivating the Major Gift Donor (Part 2)9m
Reading1 reading
A Note From UC Davis10m
Quiz1 practice exercise
Module 130m
Week
2
Hours to complete
3 hours to complete

The Major and Principal Gift Process

In this module, you will be able to recognize the purpose and goals of prospect research and identify elements of prospect research. You will be able to examine how to determine a prospect's capacity for philanthropy. You will be able to research and identify potential prospects for your organization. ...
Reading
7 videos (Total 70 min), 2 quizzes
Video7 videos
Definition and Benefits of Prospect Research12m
How Prospect Research Works (Part 1)8m
How Prospect Research Works (Part 2)12m
Determining Prospects' Giving Capacity14m
Moves Management (Part 1)12m
Moves Management (Part 2)8m
Quiz1 practice exercise
Module 220m
Week
3
Hours to complete
3 hours to complete

Prospect Cultivation, Strategy Development and Getting the First Appointment

In this module, you will be able to start the cultivation process and open the door with a prospective donor. You will be able to identify the objectives of an initial visit. You will be able to reflect on the donor's interests and building donor involvement....
Reading
7 videos (Total 47 min), 2 quizzes
Video7 videos
Opening the Door with Pre-Call Contacts (Part 1)9m
Opening the Door with Pre-Call Contacts (Part 2)7m
Objectives of an Initial Visit (Part 1)8m
Objectives of an Initial Visit (Part 2)6m
Donor Interest and Strategies (Part 1)5m
Donor Interest and Strategies (Part 2)8m
Quiz1 practice exercise
Module 320m
Week
4
Hours to complete
5 hours to complete

Writing the Major Gifts Proposal, Solicitation and Negotiation

In this module, you will be able to write an effective proposal for major or principal gift development. You will be able to consider the structure of a successful solicitation strategy and practice making ‘the ask.’ You will be able to use closing techniques and negotiate with your prospective donor. ...
Reading
10 videos (Total 86 min), 2 readings, 2 quizzes
Video10 videos
Writing the Proposal - Part 110m
Writing the Proposal - Part 25m
Writing the Proposal - Part 310m
Writing the Proposal - Part 411m
The Structure of a Successful Solicitation Strategy (Part 1)10m
The Structure of a Successful Solicitation Strategy (Part 2)7m
Practice the Ask and Negotiation (Part 1)6m
Practice the Ask and Negotiation (Part 2)10m
Practice the Ask and Negotiation (Part 3)12m
Reading2 readings
Checklist for "The Ask"3m
Suggested Activity: Role Play Exercise45m
Quiz1 practice exercise
Module 420m

Instructor

Avatar

Jason Wohlman

Associate Vice Chancellor for University Development

About University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

About the Fundraising and Development Specialization

Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals....
Fundraising and Development

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.