Who is this class for: This course is aimed at any ambitious, business minded individual who has aspirations to launch their own product or service and/or has an interest in pursuing a career in marketing. A basic understanding of the principles of marketing would be an advantage but it is not essential.


Created by:  IE Business School

Basic Info
LevelBeginner
Commitment4 weeks of study, 1-2 hours/week
Language
English, Subtitles: Spanish
How To PassPass all graded assignments to complete the course.
User Ratings
4.1 stars
Average User Rating 4.1See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
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Ratings and Reviews
Rated 4.1 out of 5 of 344 ratings

Really helpful, practical and simplistic content with expert way of teaching and putting up.

Good subject for the ones who have interest in understanding consumer behaviour patterns and implementing the right marketing strategies for the same.

Th classes are organised and concisely put with problems a consumer deal in his daily life. After going through this course, I am looking forward to attend a advanced course by same lecturer. Thanks once again for presenting an eclectic content.

I have no background knowledge in market research and consumer behaviour. This is definitely an eye opener course for me. It would be great if more real life examples are given when explaining the market research parameters, ideas, and terms so that for those students who do not has the background information could link it easily to daily experience how marketing research plays a role among us, the consumers/respondents in daily activities. Also, when we are the research conductor, how we could attract and gain better data collection while playing a complete opposite role with different perspective. However, I must say the course is conducted in a systematic and easy to understand format with clear explanation provided. The down side is probably it is lack of a little creativity. In overall, this is a good course for those who wanted to understand the basic of market research and consumer behaviour.