Prospect Theory: How Your Customers' Rationality Affects Their Decisions

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From the course by IE Business School
Market Research and Consumer Behavior
348 ratings
IE Business School

Market Research and Consumer Behavior

348 ratings
Course 1 of 5 in the Specialization Marketing Strategy
From the lesson
Consumer Behavioral Fundamentals

Meet the Instructors

  • Shameek Sinha
    Shameek Sinha
    Professor
    Marketing