About this Course
4.7
320 ratings
54 reviews

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 20 hours to complete

Suggested: 7 hours/week...

English

Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 20 hours to complete

Suggested: 7 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
8 hours to complete

Course Overview and Module 1 Digital Dominance of the Analog World

...
12 videos (Total 117 min), 8 readings, 4 quizzes
12 videos
Digital vs. Analog (Side 1)8m
Digital vs. Analog (Side 2)9m
Basic Concept: Domination6m
Vicarious Learning Activity: Typewriter5m
Lecture 1: Efficiency (Side 1)7m
Lecture 1: Efficiency (Side 2)10m
Case Study: U of I Credit Union12m
Lecture 2: Democracy (Side 1)8m
Lecture 2: Democracy (Side 2)10m
Exercise: Purchase Online11m
Research Insights: Donna Hoffman19m
8 readings
Syllabus10m
Glossary10m
Brand Descriptions10m
Readings, Videos, & Audio10m
Course Diagram10m
Module 1 Overview10m
Module 1 Readings10m
Optional Resources for U of I Credit Union Case10m
2 practice exercises
Orientation Quiz10m
Digital Dominance Quiz20m
Week
2
7 hours to complete

Analog Resistance

...
9 videos (Total 74 min), 3 readings, 3 quizzes
9 videos
Vicarious Learning Activity: Adult Coloring Books4m
Lecture 1: Physicality (Side 1)7m
Lecture 1: Physicality (Side 2)10m
Case Study: Willard Airport11m
Lecture 2: Protection (Side 1)6m
Lecture 2: Protection (Side 2)8m
Exercise: Visit a Physical Store 14m
Research Insights: Markus Giesler13m
3 readings
Module 2 Overview10m
Module 2 Readings10m
Optional Resources for Willard Airport Cases
1 practice exercise
Analog Resistance Quiz20m
Week
3
6 hours to complete

Digital & Analog Symmetry

...
9 videos (Total 87 min), 3 readings, 3 quizzes
9 videos
Vicarious Learning Activity: Ink Hunter4m
Lecture 1: Glocal (Side 1)7m
Lecture 1: Glocal (Side 2)9m
Case Study: Amazon@Illinois14m
Lecture 2: TouchTech (Side 1)9m
Lecture 2: TouchTech (Side 2)7m
Exercise: Augmented Reality App6m
Research Insights: David Bell22m
3 readings
Module 3 Overview10m
Module 3 Readings10m
Optional Resources for Amazon@Illinois10m
1 practice exercise
Digital & Analog Synergy Quiz20m
Week
4
6 hours to complete

Analog Transformation

...
10 videos (Total 80 min), 3 readings, 3 quizzes
10 videos
Vicarious Learning Activity: Thingiverse Customizer6m
Lecture 1: Embracing (Side 1)6m
Lecture 1: Embracing (Side 2)7m
Case Study: Illinois Athletics12m
Lecture 2: Distancing (Side 1)8m
Lecture 2: Distancing (Side 2)8m
Exercise: Visit a Physical Store 24m
Research Insights: Wayne Hoyer15m
Course Wrap Up2m
3 readings
Module 4 Overview10m
Module 4 Readings10m
Optional Resources for Illini Athletics10m
1 practice exercise
Analog Transformation Quiz20m
4.7
54 ReviewsChevron Right

38%

started a new career after completing these courses

33%

got a tangible career benefit from this course

12%

got a pay increase or promotion

Top Reviews

By TJOct 29th 2018

I learned to view the marketing in the analog world from a different angle , and learned how to interact with digital methods for the best gain in the analog narketing.

By CSNov 7th 2018

Great course.. a little bit abstract but definitely can challenge the way you think about products and services and how to market them.

Instructor

Avatar

Aric Rindfleisch

John M. Jones Professor of Marketing
Department of Business Administration

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

About University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

About the Digital Marketing Specialization

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
Digital Marketing

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.