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Marketing in an Analog World, University of Illinois at Urbana-Champaign

4.7
270 ratings
47 reviews

About this Course

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

Top reviews

By TJ

Oct 29, 2018

I learned to view the marketing in the analog world from a different angle , and learned how to interact with digital methods for the best gain in the analog narketing.

By CS

Nov 07, 2018

Great course.. a little bit abstract but definitely can challenge the way you think about products and services and how to market them.

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45 Reviews

By ayman m f elsentresy

Dec 18, 2018

REALLY EXCELLENT COURSE WITH SPLENDID TEACHER

By Antony Joseph Lewis

Dec 15, 2018

Excellent course!!

By Jennifer Nybo-Byrd

Nov 15, 2018

I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.

By Carlos Santos

Nov 07, 2018

Great course.. a little bit abstract but definitely can challenge the way you think about products and services and how to market them.

By Veronica Ardila

Nov 06, 2018

Lecture videos provided easy to understand concepts in layman's terms, especially for those new to Marketing as a subject. Professor Rindfleisch's jolly spirit was captured well and made each video enjoyable to watch while making learning fun.

By Roberto Cadenas Valverde

Nov 06, 2018

If you want to know the future of retail, it's your course.

By Tom Jian

Oct 29, 2018

I learned to view the marketing in the analog world from a different angle , and learned how to interact with digital methods for the best gain in the analog narketing.

By Sidharth Menon

Oct 25, 2018

Really nice experience !

By Kumar Vaivav

Oct 11, 2018

An outstanding course that really dives into what's happening!

By Andrés Perea Baena

Oct 04, 2018

This course is the perfect complement upgrade the strategical mindset on digital marketing!