Lesson 4: Where It All Begins, Part 1

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From the course by University of Illinois at Urbana-Champaign
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
1583 ratings
University of Illinois at Urbana-Champaign

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

1583 ratings
Course 2 of 7 in the Specialization Digital Marketing
From the lesson
Basic Analytics Techniques and the Data
In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.

Meet the Instructors

  • Kevin Hartman
    Kevin Hartman
    Visiting Professor & Head of Analytics at Google
    College of Business