Evaluating the Tool Landscape

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Skills You'll Learn

Data Collection, Data Analysis, Analytics, Data Visualization, Digital Marketing

Reviews

4.5 (4,727 ratings)

  • 5 stars
    66.99%
  • 4 stars
    24.18%
  • 3 stars
    6.38%
  • 2 stars
    1.43%
  • 1 star
    0.99%

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

From the lesson

The Science of Analytics (Part 2)

Module 4 provides a useful framework for evaluating data analysis and visualization (“dataviz”) tools and explains the critical importance of digital marketing maturity to analysts and the companies for which they work.

Taught By

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    Kevin Hartman

    Adjunct Instructor of Business Administration

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