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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4.5
stars
4,728 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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551 - 575 of 1,135 Reviews for Digital Marketing Analytics in Theory

By Kadri K

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Aug 2, 2020

This was really great course!

By Sheerja M

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Jun 3, 2020

Absolutely loved this course!

By Mehrdad k

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Nov 16, 2018

thanks for this useful course

By Marcia A d S

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Apr 6, 2017

Great course! I recommend it.

By Jess H B

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Apr 3, 2023

Great course, great lecturer

By Hiroany D V C F

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May 21, 2020

Very Good Course! Thank you!

By Prashant A

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Mar 30, 2020

Very helpful and Insightful.

By Rajat P

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Nov 7, 2018

A great knowledgeable course

By Jay R

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Jun 3, 2017

Very well structured course.

By Kamila G

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Feb 16, 2016

Excellent course! Thank you.

By Adnan K

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Sep 11, 2020

great course and instructor

By SYED M J M

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Apr 4, 2020

Well developed and engaging

By STANLEY R

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Mar 27, 2017

Excellent class! Loved it!

By Omar M

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Dec 19, 2016

Heavy, but very insightful.

By Mary A N

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Oct 12, 2016

great platform for learning

By Rodrigo Y

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Sep 26, 2016

Great material and lectures

By Shubhangi N

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Jun 25, 2020

terrific course experience

By Dhruv B

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Mar 31, 2020

Great learning experience!

By Nabeel A

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Nov 2, 2019

Great learning experience.

By Babalola T T

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Sep 7, 2018

I really enjoy this course

By Sambit R

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Dec 19, 2017

A great insightful course.

By Jacques P

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Jan 4, 2017

Well taught and insightful

By Neha s

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Jul 20, 2020

Excellent learning course

By Sudeepti P

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Aug 27, 2019

Nice course ! Satisfied !

By Thioro

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Apr 5, 2018

AMAZINGI LIKE THIS COURSE