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Digital Media and Marketing Principles, University of Illinois at Urbana-Champaign

4.1
1,223 ratings
262 reviews

About this Course

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Top reviews

By LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

By BM

Oct 23, 2017

it was very very useful, a lot of important information. Hard exercises but awesome. the most course I enjoyed in this specialization. It's another world.You will really enjoy it a lot.

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252 Reviews

By Stefanie Peterson

Feb 18, 2019

Learned absolutely nothing new from this course. Material was either already known, outdated, or not relevant. Presentation was one of the worst I have ever experienced. From the power point slides to the presenter himself - all of this would need a lot of improvement. Sorry to say: this course was a waste of my time.

By MOHAMED MAHMOUD HAFAD SALEH

Feb 18, 2019

great course i love it

By Mohamed Yahia AbdElKader Ahmed

Feb 17, 2019

Thanks Prof. Mike

By Marina Malyshok

Feb 16, 2019

I like this course. It helps me to understand the main digital media. It gave me structured information about digital world.

By Sambhav Parasmal Rathod Jain

Feb 11, 2019

Its Just Amazing Course I Found To Be Very Helpful And Also Inspiring One I Would Recommend This Course To Any One With Interest In Marketing.

By Sushan

Feb 09, 2019

awsome course

By Beatriz Elena Rubio

Feb 04, 2019

Very informative and practical.

By Dana Lovinger

Jan 29, 2019

Great Course. Very interesting and helpful. The materials of the course are varied. Lectures include presentations, animations, interviews.

By Emilian Man

Jan 15, 2019

Mike Yao's course was straight to the point, very useful information, concrete examples, great assignments.

By Shivam Tiwari

Jan 11, 2019

It lacks practical knowledge