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Digital Media and Marketing Principles, University of Illinois at Urbana-Champaign

1,164 ratings
246 reviews

About this Course

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Top reviews


Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment


Oct 23, 2017

it was very very useful, a lot of important information. Hard exercises but awesome. the most course I enjoyed in this specialization. It's another world.You will really enjoy it a lot.

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237 Reviews

By Ade Ana

Dec 08, 2018

Good Course

By Malgorzata Kicinska

Dec 03, 2018

Very well prepared with using several learning technique. I really appreciate effort invested in this course preparation.

By Lai Fong Ching

Nov 27, 2018

Love the course. Thorough understanding on the topic. Thanks Prof. Yao.


Nov 26, 2018


By Mehrdad khodadady

Nov 20, 2018

Thanks a lot for this great course

By sohaila sameh elsayed ahmed

Nov 18, 2018

thanks for your effort

By Gaurav Srivastava

Nov 12, 2018

2 feedback: (1) The reports referred in the course are old (not the current year/latest). (2) I couldn't learn India / Asia specific trends and best practices

By Fabian Pfluger

Nov 07, 2018

good course with a lot of communication details.


Oct 23, 2018

Good class, especially if you are a beginner

By Danielle Loor

Oct 16, 2018

Great Course. The way the information was presented was ideal and useful. Very practical. I have learned a great deal. Very fun and interesting.