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Marketing Management II, University of Illinois at Urbana-Champaign

4.8
182 ratings
26 reviews

About this Course

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see “marketing in action” in the business world. Upon successful completion of this course, you will be able to: • List all elements of the marketing mix • Explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top reviews

By JN

Feb 26, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

By MS

Oct 08, 2018

I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.

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25 Reviews

By Maria Laura Fontao Schiavone

Dec 03, 2018

Excellent!

By Santosh Kumar B

Nov 29, 2018

Excellent introductory course for Marketing Management enthusiasts !!

By Andrew Ward

Oct 24, 2018

An excellent course Professor Noel and his staff really set a high bar for program expectations!!!

By Kevin Ogoro

Oct 15, 2018

Excellent! The best Marketing course online

By Emeka Joshua Emeruem

Oct 08, 2018

Great course. I will recommend it always.

By Megan Spencer

Oct 08, 2018

I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.

By Jenny Buergermeister

Oct 08, 2018

Wonderful class by a very fun and knowledgable professor who has a true passion for his work. I loved this class!

By Dejan Cato

Oct 07, 2018

Exceptional course, if you want to learn about marketing this is the place. Great teacher and interesting reading.

By Muhammad Sheraz Khan

Oct 05, 2018

This was the best course of the MBA, period!

By David Heath

Jun 12, 2018

best teacher ever.