Overview

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From the course by University of Illinois at Urbana-Champaign
Marketing Management I
88 ratings
University of Illinois at Urbana-Champaign

Marketing Management I

88 ratings
Course 5 of 7 in the Specialization Value Chain Management
From the lesson
Module 1: Marketing Strategy
In this module, you will learn to define "marketing." We will explore consumer needs and see how marketing plays a role in value creation through researching and satisfying of these customer needs.

Meet the Instructors

  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business