Introduction to STP

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From the course by University of Illinois at Urbana-Champaign
Marketing Management I
87 ratings
University of Illinois at Urbana-Champaign

Marketing Management I

87 ratings
Course 5 of 7 in the Specialization Value Chain Management
From the lesson
Module 2: Segmentation Targeting Positioning
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.

Meet the Instructors

  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business