2-1.4 Buying Online Advertising

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From the course by University of Illinois at Urbana-Champaign
Digital Marketing Channels: Planning
675 ratings
University of Illinois at Urbana-Champaign

Digital Marketing Channels: Planning

675 ratings
Course 5 of 7 in the Specialization Digital Marketing
From the lesson
Online and Video Marketing
In this module, you will learn how and where to place your online advertising, the process of producing successful online videos, and paid, earned, and owned methods of promoting online video.

Meet the Instructors

  • Rhiannon Clifton
    Rhiannon Clifton
    Program Director
    Charles H. Sandage Department of Advertising