About this Course
4.3
62 ratings
22 reviews
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Intermediate Level

Intermediate Level

Hours to complete

Approx. 12 hours to complete

Suggested: 4 hours/week...
Available languages

English

Subtitles: English

Skills you will gain

SalesMarketingDigital MarketingEntrepreneurship
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Intermediate Level

Intermediate Level

Hours to complete

Approx. 12 hours to complete

Suggested: 4 hours/week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
26 minutes to complete

"As if" this was a starting point

...
Reading
2 readings, 2 quizzes
Reading2 readings
And don't click here either10m
Not even here10m
Quiz2 practice exercises
Let's start with your Opinion4m
Maybe you already knew2m
Hours to complete
3 hours to complete

Sales – From cold calling to Facebook and Alibaba

...
Reading
7 videos (Total 45 min), 2 quizzes
Video7 videos
My best friend is a contact6m
Freezing Cold Calling13m
E-mailing is never e-mailing4m
But Social is Media4m
B2B vs B2C: Relations6m
Closing the deal3m
Quiz1 practice exercise
Framing this module6m
Week
2
Hours to complete
3 hours to complete

Who are these customers and what do they actually want? Analysis – Customer insights and analytics

...
Reading
4 videos (Total 24 min), 2 quizzes
Video4 videos
1000 miles in their shoes5m
Context matters6m
When fun becomes pain...9m
Quiz1 practice exercise
Useful acronyms and so forth6m
Week
3
Hours to complete
3 hours to complete

It is better to Skate to where the puck is going: Segmentation & positioning

...
Reading
5 videos (Total 25 min), 3 readings, 2 quizzes
Video5 videos
Who's old and who's new here actually?4m
Finding your own way of segmentation6m
But if segmentation does not work?4m
Don´t tell me a story about storys and branding6m
Reading3 readings
Digging deeper into Segmentation principles with the help of Facebook10m
Segmentation in future: As if Facebook and Google joined forces10m
Really good storytelling10m
Quiz1 practice exercise
Did I get The Segmentation and Positioning-Module?6m
Week
4
Hours to complete
3 hours to complete

Instead of the great plan that never will be executed: Experimental marketing and Pivoting techniques

...
Reading
5 videos (Total 25 min), 2 quizzes
Video5 videos
And in Practice?4m
When we stumble5m
The Digital Feedback-loop5m
The core of it4m
Quiz1 practice exercise
Self-testing the test-module6m
4.3
22 ReviewsChevron Right

Top Reviews

By OOAug 14th 2017

Marketing Strategy for Entrepreneurs is a course that also gives an insight into Digital marketing. I would recommend for any one going into any kind of selling.

By AAMar 28th 2018

more than perfect for me ,and the value added countless

Instructor

Avatar

Henrik Blomgren

Dr. Ass. Prof.
INDEK, Department of Industrial Economics and Management Division of Industrial Marketing and Entrepreneurship Royal Institute of Technology

About EIT Digital

EIT Digital is a pan-European education and research-based open innovation organization founded on excellence. Its mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future. EIT Digital provides online "blended" Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 reputable universities of technology around Europe. The universities all together deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge. EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. These are the courses in the online programme: ...

About the Value Creation Through Innovation Specialization

This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization....
Value Creation Through Innovation

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.