Marketing mix definition: short-term and tactics vs long-term tactics.

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From the course by IE Business School
The Marketing Plan
115 ratings
IE Business School
115 ratings
Course 4 of 5 in the Specialization Marketing Strategy
From the lesson
Marketing Mix Implementation

Meet the Instructors

  • Ramon Diaz-Bernardo
    Ramon Diaz-Bernardo
    Associate Professor
    Marketing

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