About this Course
4.5
14 ratings
6 reviews
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Intermediate Level

Intermediate Level

Hours to complete

Approx. 11 hours to complete

Suggested: 4 hours/week...
Available languages

English

Subtitles: English
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Intermediate Level

Intermediate Level

Hours to complete

Approx. 11 hours to complete

Suggested: 4 hours/week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
2 hours to complete

Theoretical building blocks of Communication Ethics

In this section, we discuss several ethical theories and perspectives, such as Consequentialism and Utilitarianism. These theories serve as building blocks for the rest of the course: when you understand the most important aspects of each perspective, you are able to use the various perspectives to consider ethical dilemmas from different angles. ...
Reading
8 videos (Total 35 min), 2 readings, 3 quizzes
Video8 videos
Ethics vs Morals3m
Consequentialism & Utilitarianism3m
Consequentialism & Utilitarianism part 24m
Virtue Ethics4m
Deontology5m
Deontology and Communication Practice4m
Alternative Paradigms: Care Ethics and Feminine Ethics5m
Reading2 readings
Your lecturers10m
Some info on this course10m
Quiz3 practice exercises
Reflection on difference principle and utilitarianism2m
Reflection on care / feminist ethics2m
Homework module 142m
Week
2
Hours to complete
1 hour to complete

Media Governance

In this part of the course we will discuss the developments of ideas on media governance. Media Governance refers to the entire system of rules and regulation and informal societal, ideological and economical processes that influence the behavior of our media. We will start with some basic models and then give an overview of the (historical) roots of modern governance models. ...
Reading
7 videos (Total 25 min), 3 quizzes
Video7 videos
A Basic Model of Media Governance3m
Media as Lapdogs of Kings, Councils and Corporations: Early-Modern Models of Governance3m
A Fourth Estate3m
The All-Powerful Media Paradigm. Examples and Their Fallout3m
Commission on the Freedom of the Press3m
Media Governance after World War II3m
Quiz3 practice exercises
Reflection on early modern media2m
Self-governance2m
Homework module 246m
Week
3
Hours to complete
6 hours to complete

Communication Ethics in Practice

In this section, we put our knowledge from the previous two modules to practice. With the use of an ethical decision making scheme, you can apply your knowledge of ethical theories to come to a well-substantiated argumentation for ethical decision making. In addition, you will learn about common ethical issues for professionals in a variety of media-related fields (e.g., media entertainment, advertising, journalism, big-data, and research)....
Reading
8 videos (Total 40 min), 1 reading, 3 quizzes
Video8 videos
Entertainment Communication5m
Political Communication and Journalism5m
Corporate Communication3m
Persuasive Communication5m
Research6m
Digital Challenges 13m
Digital challenges 25m
Reading1 reading
The peer review assignment in context10m
Quiz2 practice exercises
Homework module 336m
Final multiple choice exam50m
Week
4
Hours to complete
27 minutes to complete

End of the course

...
Reading
1 video (Total 2 min), 2 readings
Reading2 readings
Thank you!10m
Studying at the University of Amsterdam10m
4.5
6 ReviewsChevron Right

Top Reviews

By AADec 6th 2018

Excellent course for those who want to pursue Media and Communication in near future as a career.

By GYOct 27th 2017

The course gave a nice introduction to media ethics.

Instructors

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Rutger de Graaf

PhD
Graduate School of Communication Science
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Damian Trilling

Assistant Professor
Department of Communication Science
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Lotte Salome

Department of Communication Science
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Sandra Jacobs

Assistant professor
Department of Communication Science
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Annemarie van Oosten

Assistant Professor
Department of Communication Science

About University of Amsterdam

A modern university with a rich history, the University of Amsterdam (UvA) traces its roots back to 1632, when the Golden Age school Athenaeum Illustre was established to train students in trade and philosophy. Today, with more than 30,000 students, 5,000 staff and 285 study programmes (Bachelor's and Master's), many of which are taught in English, and a budget of more than 600 million euros, it is one of the largest comprehensive universities in Europe. It is a member of the League of European Research Universities and also maintains intensive contact with other leading research universities around the world....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.