Case: Knutson et al + Pessiglione et al, method = fMRI

From the course by Copenhagen Business School
An Introduction to Consumer Neuroscience & Neuromarketing
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From the lesson
What is Neuromarketing all About?

Meet the Instructors

  • Thomas Zoëga Ramsøy
    Thomas Zoëga Ramsøy
    PhD in Neurobiology, Certified Neuropsychologist & Assistant Professor in Marketing & Neuroscience
    Head of the Center for Decision Neuroscience, Department of Marketing at Copenhagen Business School, and Head of Danish Research Centre for Magnetic Resonance at Copenhagen University Hospital Hvidovre