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An Introduction to Consumer Neuroscience & Neuromarketing , Copenhagen Business School

4.6
789 ratings
204 reviews

About this Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

By MP

Jul 15, 2018

Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing

By MP

Mar 02, 2018

Very well explained and very informative session on consumer neuroscience and neuro Marketing. The way of presentation kept me intrested and glued to the sessions. Thank you

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197 Reviews

By Zahira Mariely Maxwell

Dec 09, 2018

Muy bueno, aún para los que ya tenemos conocimiento del tema

By Aniriddha Wakchaure

Dec 06, 2018

Really useful course !! Apt for Marketers who want to know where technology is headed.

By Gargi Singh

Dec 05, 2018

The interviews need to be broken down into more consumable, useful pieces of information. There is a lot of repetition or information specific to the person being interviewed etc.

By Leyla Ranjbari

Nov 28, 2018

Miss you dear Prof Thomas, thank you for your teaching and sharing knowledge. Highly appreciated :)

By Marco Antonio Buxade Flores

Nov 26, 2018

Very good course!

By Anurag Pandey

Nov 05, 2018

A bit easy but enjoyable. Vital for enthusiasts, Brand Marketers and consumers in general, not for practitioners or advance students of the Brain.

By Ala Hasan Mohammed Ali

Oct 27, 2018

I think it's amazing course

By Qiang Liú

Oct 24, 2018

Very good course!

By Eyal Dekel

Oct 20, 2018

Surer interesting - very well structured.

By Kenneth Sibaja Pérez

Oct 07, 2018

Very interesting course. It offers an important overview of general aspects related to what neuromarketing is all about.