L5.2. The Olympic Games TV Rights: an introductory historical approach

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From the course by Universitat Autònoma de Barcelona
The Olympic Games and the Media
31 ratings
Universitat Autònoma de Barcelona
31 ratings
From the lesson
W5. SPONSORSHIP AND TV RIGHTS MANAGEMENT

Meet the Instructors

  • Emilio Fernández Peña
    Emilio Fernández Peña
    Professor Titular
    Department of Audiovisual Communication