About this Course
4.7
65 ratings
12 reviews
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 31 hours to complete

Suggested: 6 hours/week...
Available languages

English

Subtitles: English, French
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 31 hours to complete

Suggested: 6 hours/week...
Available languages

English

Subtitles: English, French

Syllabus - What you will learn from this course

Week
1
Hours to complete
5 hours to complete

Module 1: Evaluating your idea

...
Reading
13 videos (Total 59 min), 17 readings, 5 quizzes
Video13 videos
Course overview3m
Introduction1m
Video case: D-Vine9m
Why value matters2m
Value-based analysis7m
What is a value proposition?6m
Drawing a value curve5m
From value created to value added2m
Practitioners' view: Elizabeth Markevitch, IkonoTV6m
Value capture through business modeling4m
In search of the right business model4m
Conclusion1m
Reading17 readings
Before we get started...2m
Course roadmap1m
Our pedagogical approach2m
Module introduction Learning outcomes2m
Roadmap1m
About this lesson2m
The added-value theory of business10m
About this lesson2m
4 steps to building a compelling value proposition10m
How to build a unique value proposition10m
About IkonoTV10m
About this lesson2m
Business model canvas of D-Vine10m
Rethinking business models to fight poverty10m
About this lesson1m
Peer Reviews Overview: Qualities of strong feedback10m
Additional resources10m
Quiz4 practice exercises
Practice quiz10m
Practice quiz10m
Practice quiz5m
Graded quiz Module 120m
Week
2
Hours to complete
5 hours to complete

Module 2: Managing people

...
Reading
11 videos (Total 52 min), 15 readings, 7 quizzes
Video11 videos
Video case: The onion problem3m
Why incentives matter4m
Principal-agent framework5m
Pay-for-performance6m
Why is finding a good performance measure so hard?6m
Making humans more human6m
Summing up: On cobras and blood donors2m
Practitioners' view: Simone Zanoni, Le George4m
Selection and retention of employees5m
Conclusion1m
Reading15 readings
Module introduction and Learning outcomes2m
Roadmap1m
About this lesson1m
The kitchen brigade10m
Misaligned incentives and scandals10m
About this lesson1m
Instructions10m
What we learn from this exercise10m
Managerial incentives: Life-cycles and the influence of learning processes10m
About this lesson2m
When do monetary incentives backfire?10m
About this lesson1m
How to inspire creativity and reward good employees10m
About this lesson1m
Additional resources10m
Quiz6 practice exercises
Practice quiz6m
Minimum compensation8m
Practice quiz8m
Practice quiz8m
Practice quiz8m
Graded quiz Module 220m
Week
3
Hours to complete
6 hours to complete

Module 3: Designing organizations

...
Reading
10 videos (Total 53 min), 14 readings, 6 quizzes
Video10 videos
Video case: Superamas11m
Why structure and culture matter3m
Structure: Organizing principle5m
Authority and control5m
The culture of your organization5m
Shaping an organizational culture6m
Practitioners' view: Alessandro Varisco, Twin-Set7m
It’s all about fit4m
Conclusion1m
Reading14 readings
Learning outcomes2m
Roadmap1m
About this lesson2m
About Superamas10m
About this lesson1m
Do workplace hierarchies still matter?10m
About this lesson1m
Structure and culture at Pixar10m
Culture and norms of behavior in creative industries10m
About this lesson1m
About Twin-Set10m
Recruiting for cultural fit10m
About this lesson1m
Additional resources10m
Quiz5 practice exercises
Practice quiz10m
Practice quiz10m
Practice quiz8m
Practice quiz8m
Graded quiz Module 330m
Week
4
Hours to complete
6 hours to complete

Module 4: Re-designing for growth

...
Reading
14 videos (Total 60 min), 15 readings, 7 quizzes
Video14 videos
Video case: L’Atelier des Chefs11m
Why growth matters4m
Dimensions of growth3m
Horizontal growth3m
Activity debrief: Horizontal growth at L’atelier des Chefs3m
Vertical growth5m
Geographic growth5m
Growing beyond the founding team5m
Incentives and growth5m
Structure and culture re-loaded5m
Conclusion1m
Final conclusion1m
Making of "Organizing for innovation"1m
Reading15 readings
Learning outcomes2m
Roadmap1m
About this lesson1m
Cooking schools in France10m
About this lesson1m
Preparing your organization for growth10m
About this lesson1m
Vertical integration works for Apple - but it won’t for everyone10m
About this lesson2m
The merger between Yoox and Net-a-Porter10m
Corporate culture can break or make a merger10m
About this lesson1m
Additional resources10m
Before we part...10m
Course Evaluation: Organizing for Innovation10m
Quiz6 practice exercises
Activity: Putting growth to a test8m
Practice quiz10m
Practice quiz10m
Practice quiz5m
Graded quiz Module 420m
Verification of Course Evaluation Completion2m

Instructors

Avatar

Giada Di Stefano

Associate Professor
Strategy and Business Policy
Avatar

Tomasz Obloj

Associate Professor
Strategy and Business Policy
Graduation Cap

Start working towards your Master's degree

This course is part of the 100% online MSc in Innovation and Entrepreneurship from HEC Paris. If you are admitted to the full program, your courses count towards your degree learning.

About HEC Paris

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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