About this Course
4.3
45 ratings
14 reviews
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 10 hours to complete

Suggested: 3 weeks of study, 1-2 hours/week...
Available languages

English

Subtitles: English
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 10 hours to complete

Suggested: 3 weeks of study, 1-2 hours/week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
2 hours to complete

Persuasive and Credible Communication: An Overview

In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility. ...
Reading
8 videos (Total 57 min), 1 reading, 5 quizzes
Video8 videos
Why Persuasion?7m
The journey ahead4m
Persuasion versus Manipulation8m
What is persuasion?7m
Credibility in Persuasion9m
Three Elements of Credibility7m
The Language of Trust8m
Reading1 reading
Instructions for Practice Quiz 310m
Quiz5 practice exercises
Quiz 116m
Practice Quiz 210m
Practice Quiz 310m
Summative Quiz 130m
Reflection 14m
Week
2
Hours to complete
3 hours to complete

Principles of Persuasive Writing

In the second part, we will establish some basic rules of effective writing and examine how writing can be made more persuasive....
Reading
6 videos (Total 49 min), 3 readings, 1 quiz
Video6 videos
Analysing your audience8m
Rules for Effective Writing9m
Ways to establish credibility8m
The persuasion map6m
The AIDA framework8m
Reading3 readings
Additional Resources10m
Practice Quiz: Discover your Personality10m
Additional Resources10m
Week
3
Hours to complete
3 hours to complete

Persuasive Writing in a Globalised World

In the last part of the course, we will situate persuasive and credible writing in the larger context of a globalised world. We will tackle issues such as persuasion and credibility across cultures. ...
Reading
4 videos (Total 41 min), 1 reading, 3 quizzes
Video4 videos
The five dimensions of culture11m
Credibility across cultures12m
Writing a Cover letter7m
Reading1 reading
Additional Resources10m
Quiz2 practice exercises
Reflection2m
Reflection 24m
4.3
14 ReviewsChevron Right

Top Reviews

By KRApr 12th 2018

Excellent content and support materials. I have learned a lot about communications and persuasion!

By MIApr 4th 2017

I like the lecture in this course. He use tone, gesture, mimic, etc. So I don't sleepy

Instructors

Avatar

Derrick Ng

Centre for English Language Communication
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Norhayati ISMAIL

Centre for English Language Communication

About National University of Singapore

A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment. ...

About the Effective Communication in the Globalised Workplace Specialization

In this Specialization aimed for those who are preparing to enter the workplace, we will share with you some key cultural and linguistic features characterizing effective communication in this increasingly diverse and internationalised workplace. This is done through four courses, building from knowing the self to communicating with the inner circle of colleagues within the organisation and expanding this circle to include external partners and stakeholders. There is also a capstone project which requires you to apply what you have learned in the four courses in real-life contexts potentially with industry players....
Effective Communication in the Globalised Workplace

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.