3.3 Frame of reference, points of parity and points of difference

From the course by IE Business School
Positioning: What you need for a successful Marketing Strategy
222 ratings
IE Business School
222 ratings
Course 2 of 5 in the Specialization Marketing Strategy
From the lesson
Differentiation and Value Proposition

Meet the Instructors

  • Ignacio Gafo
    Ignacio Gafo