3.3 Frame of reference, points of parity and points of difference

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From the course by IE Business School
Positioning: What you need for a successful Marketing Strategy
157 ratings
IE Business School

Positioning: What you need for a successful Marketing Strategy

157 ratings
Course 2 of 5 in the Specialization Marketing Strategy
From the lesson
Differentiation and Value Proposition

Meet the Instructors

  • Ignacio Gafo
    Ignacio Gafo
    Professor
    Marketing