4.6 Spider Web Perceptual Maps

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From the course by IE Business School
Positioning: What you need for a successful Marketing Strategy
158 ratings
IE Business School

Positioning: What you need for a successful Marketing Strategy

158 ratings
Course 2 of 5 in the Specialization Marketing Strategy
From the lesson
Positioning
In the fourth module we speak about positioning itself. The positioning concept is analyzed and practical tools are shared to define it . Furthermore, key marketing strategies and market trends affecting positioning are offered.

Meet the Instructors

  • Ignacio Gafo
    Ignacio Gafo
    Professor
    Marketing