About this Course
4.8
17 ratings
7 reviews
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 13 hours to complete

Suggested: 1-2 hours/week...
Available languages

English

Subtitles: English
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 13 hours to complete

Suggested: 1-2 hours/week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
2 hours to complete

Introduction to Trademark

Welcome to this course on Protecting Business Innovations via Trademark! How do companies protect their intellectual property, creative innovations and protect their brands from being copied? Over the next three weeks you will gain insight on how companies protect their brands & trademark through trademark law, registration, lawsuit and acquisition. As you go through the materials, you may have your own trademark related questions or scenarios that pop-up, feel free to post them in the discussion forum. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of trademark law and why local brands sometimes can beat international well–known brands with the same trademarks....
Reading
8 videos (Total 55 min), 3 readings, 1 quiz
Video8 videos
1.1 Course & Introduction to Trademark Overview3m
1.2 Why is trademark important to business?7m
1.3 How important are trademarks to society?9m
1.4 What can be protected by trademark?6m
1.5 Trademark Registration & Jurisdiction8m
1.6 Trademark Rights & Litigation9m
1.7 Introduction to Trademark Summary6m
Reading3 readings
Course outline10m
Assignments and grading10m
Why 'Brand' is important to Apple?10m
Quiz1 practice exercise
Introduction to Trademark Quiz16m
Week
2
Hours to complete
2 hours to complete

Trademark Global Issues and Challenges

In this week we will look at lawsuits of iPhone and iPad trademark violations in China. Remember trademark law is local, but businesses now are facing a big challenge in e-commerce because local brands can no longer be local if they have online shops. Trademark violation becomes an international issue and creates challenges one must strategically overcome....
Reading
9 videos (Total 72 min), 1 reading, 1 quiz
Video9 videos
2.2 Trademark Usage & Priority8m
2.3 Local vs Global Registration6m
2.4 USA vs China Trademark Registration Lawsuits9m
2.5 Risks of Losing Trademark Rights8m
2.6 Cyberspace Trademark Issues8m
2.7 Grey-Market Goods9m
2.8 UK Passing Off Law9m
2.9 Trademark Global Issues & Challenges Summary7m
Reading1 reading
The Founder: A fast-food story10m
Quiz1 practice exercise
Trademark Global Issues & Challenges Quiz16m
Week
3
Hours to complete
2 hours to complete

Trademark Infringement and defenses

In this week we mainly focus on trademark infringement and lawsuits which can last for more than 25 years, how judges will use trademark violations tests to evaluate infringement, and how big companies use strategy in brand acquisition to eliminate competition....
Reading
9 videos (Total 71 min), 2 readings, 1 quiz
Video9 videos
3.2 Trademark Infringement9m
3.3 Trademark Infringement Defenses7m
3.4 Trademark Violation Tests9m
3.5 Ferrari vs Roberts Case8m
3.6 Crocodile Wars Case6m
3.7 New Balance China lawsuits9m
3.8 Trademark lawsuit as a weapon9m
3.9 Trademark Infringement & Defenses Summary6m
Reading2 readings
Parody in Copyright course10m
Comparison of the two tests10m
Quiz1 practice exercise
Trademark Infringement & Defenses Quiz16m
Week
4
Hours to complete
3 hours to complete

Peer-graded Assignment

This is the final week of the course, let's put it all together through this peer review assignment to showcase how much you have learned!...
Reading
3 videos (Total 27 min), 2 readings, 2 quizzes
Video3 videos
Peer-graded assignment summary10m
Protecting Business Innovations via Trademark Summary8m
Reading2 readings
Please rate this course! :)10m
Enroll in other Protecting Business Innovations course series10m
Quiz1 practice exercise
Post Course Feedback38m
4.8
7 ReviewsChevron Right

Top Reviews

By VSDec 7th 2018

Very crivery crisp, easy to understand and informative

Instructor

Avatar

Theodore Henry King CLARK

Associate Professor
Information Systems, Business Statistics and Operations Management Department

About The Hong Kong University of Science and Technology

HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.