Message Strategy Part 2 - Content

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From the course by National University of Singapore
Introduction to Public Relations
267 ratings
National University of Singapore

Introduction to Public Relations

267 ratings
Course 1 of 5 in the Specialization Public Relations For Digital Media
From the lesson
Public Relations Strategy
An important part of the Public Relations process is strategy. In this section, we will learn about the key elements of PR strategy and the role of research in guiding effective strategy. We will study the steps of PR planning and how to create a PR plan.

Meet the Instructors

  • Mohan Dutta
    Mohan Dutta
    Professor, Head of Communications and New Media
    Communications and New Media