About this Course
4.2
66 ratings
10 reviews
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Intermediate Level

Intermediate Level

Hours to complete

Approx. 12 hours to complete

Suggested: 4 weeks of study, 2-4 hours/week...
Available languages

English

Subtitles: English
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Intermediate Level

Intermediate Level

Hours to complete

Approx. 12 hours to complete

Suggested: 4 weeks of study, 2-4 hours/week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
3 hours to complete

Marketing and Branding The Skilled Self

Welcome to Week 1! The introductory module takes you through all stages of developing and strengthening the emotional component of your career brand. In this week, you will learn how to use strategic marketing models and techniques for designing and enhancing your professional image. You’ll continue exercising in Career Development Lab and learn how to develop an effective tool (“The Showcaser”) for gathering and organizing artifacts of your mastery in performing critical tasks in your chosen field and then communicating them to target audiences. You will also develop a realistic brand management metric (“The Career Brand Equity Builder”) and learn how to use it for self-marketing and personal branding. Your instructors for this week are Amy Giaculli and Val Chukhlomin. ...
Reading
10 videos (Total 68 min), 5 readings, 3 quizzes
Video10 videos
Career Branding: An interview with Roz Rufer6m
The Skilled Self as a Product10m
CDL Self-coaching tools (pdf attached)4m
Using the Showcaser exercise (pdf attached)5m
Marketing the Skilled Self9m
The Skilled Self as a Service7m
The Skilled Self as a Brand6m
CDL Career Brand Equity Builder (documents attached)6m
CDL Using the Career Brand Equity Builder Exercise3m
Reading5 readings
Editing your public profile on LinkedIn10m
How this course works10m
Optional reading10m
Course developers and contributors10m
Reuse of content10m
Quiz3 practice exercises
Week 1 Practice quiz 118m
Week 1 Practice quiz 216m
What have we learned in Week 1?18m
Week
2
Hours to complete
4 hours to complete

Self-Marketing Strategies and Tactics

Welcome to Week 2! In this week, you will learn how to use marketing communication strategies, such as advertising, promotion, public relations, and direct marketing, for self-marketing. You will implement strategic marketing planning for individual career development and engage in creating your own strategic self-marketing plan and develop strategies for communicating it to perspective employers. You’ll also examine how to create and use digital artifacts to demonstrate your level of proficiency in performing critical tasks related to a particular job. As a result, you’ll enhance your ability to showcase your mastery in performing required soft skills to prospective employers and other interested parties. Your instructor for this week is John Beckem....
Reading
10 videos (Total 58 min), 4 quizzes
Video10 videos
Positioning strategies4m
Distribution strategies5m
Contact strategies3m
Public relations strategies3m
Advertising strategies5m
Exercise: Your self-marketing plan4m
Leadership skills: An interview with Darryl Leggieri14m
Decision making skills: An interview with Darryl Leggieri12m
What have we learned in Week 2?2m
Quiz3 practice exercises
Week 2 Practice quiz 116m
Week 2 Practice quiz 214m
What have we learned in Week 2?14m
Week
3
Hours to complete
4 hours to complete

Personal Branding Strategies and Tactics

Welcome to Week 3! In this week, you will obtain a more complete understanding of personal branding, engage in creating an effective and unique personal brand, and plan steps and strategies for strategic personal branding. You’ll understand how building a professional image contributes to developing a strong career brand and devise strategies for managing professional reputation and develop an improved understanding of impression management. In addition, you’ll learn how to create personal branding statements and integrate social networking into your career branding. Your instructor for this week is Michele Forte....
Reading
9 videos (Total 42 min), 1 reading, 4 quizzes
Video9 videos
The importance of reflection3m
Human brand4m
Personal branding6m
Brand management and impression management6m
Trait affective presence5m
Interview as performance7m
Exercise: Your exclamation point - Personal branding 101 (pdf attached)5m
What have we learned in Week 3?1m
Reading1 reading
What does literature say about personal branding?10m
Quiz3 practice exercises
Week 3 Practice quiz 114m
Week 3 Practice quiz 210m
What have we learned in Week 3?12m
Week
4
Hours to complete
1 hour to complete

Course Review

Welcome to Week 4! In this week, you will watch the Course Review video, where we summarize what you have learned throughout the course and entire specialization. You will also take the end-of-the-course survey and the final quiz. You instructors for this week are Amy Giaculli and Val Chukhlomin. We would like to take this opportunity to thank you for taking the course and we hope you will be able to implement the different tools and skills you have acquired throughout the course...
Reading
1 video (Total 9 min), 1 reading, 1 quiz
Reading1 reading
End-of-the-course survey10m
Quiz1 practice exercise
What have we learned in the course?24m
4.2
10 ReviewsChevron Right

Top Reviews

By MROct 18th 2016

very informative and easy to follow, lots of new techniques that should help me on my way.

Instructors

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Dr. Valeri Chukhlomin

Professor
SUNY Empire State College
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Dr. Michele Forte

Assistant Professor, SUNY Empire State College
Community and Human Services
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Dr. John M. Beckem II

Assistant Professor of Finance and Management Studies
State University of New York, Empire State College
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Dr. Tonka Jokelova

Coordinator of Curriculum and Instructional Design
SUNY Empire State College
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Amy Giaculli

Assessment Specialist
SUNY Empire State College

About The State University of New York

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe....

About the Career Brand Management Specialization

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.