The State University of New York
Strategic Self-Marketing and Personal Branding
The State University of New York

Strategic Self-Marketing and Personal Branding

This course is part of Career Self-Management Training and Certification Specialization

Taught in English

Some content may not be translated

Dr. Valeri Chukhlomin
Amy Giaculli

Instructors: Dr. Valeri Chukhlomin

48,046 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.4

(212 reviews)

|

95%

Intermediate level
Some related experience required
15 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 quizzes, 8 assignments

Course

Gain insight into a topic and learn the fundamentals

4.4

(212 reviews)

|

95%

Intermediate level
Some related experience required
15 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Career Self-Management Training and Certification Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

The first lesson, "Specialization at a Glance," walks you through all stages of career self-management training and certification, giving you a bird's-eye view of the specialization. If you've already taken other courses in the specialization, you can either skip this lesson or skim through it quickly to refresh your memory. The second lesson provides an overview of the current Course 3 "Strategic Self-Marketing and Personal Branding." In the third lesson, we describe our approach to marketing and branding the Skilled (Professional) Self. You will also begin working in your Career Development / Skills Management Lab. Amy Giaculli and Professor Val Chukhlomin are your instructors for this course and this week.

What's included

8 videos8 readings2 quizzes2 assignments1 discussion prompt

Welcome to Module Two! In this Module, you will learn how to effectively market yourself in a skills-based job market using the theory and practice of professional marketing services. You will implement strategic marketing planning tools, such as the marketing communications mix, for your individual career development. You will also create your own strategic self-marketing plan and devise strategies for communicating it to prospective employers. As a result, you will be better able to demonstrate your mastery of job-related and personal skills. Amy Giaculli and Professor Val Chukhlomin, your instructors for this course and this week, are joined by Dr. John Beckem.

What's included

6 videos6 readings2 quizzes2 assignments1 peer review

We are now in Week 3! You will learn how to implement human branding for professional growth and transformation based on your skill mastery during this week. You will comprehend how constructing a professional image contributes to establishing a strong career brand, develop strategies for managing professional reputation, and acquire a deeper comprehension of impression management. In addition, you will continue to work on your plan for self-promotion and personal branding. This week's guest lecturer is Dr. Michele Forte.

What's included

12 videos3 readings3 quizzes2 assignments

We are now in Week 4! During this week, you will create a system for future self-coaching and self-monitoring of your self-marketing activities. Then, you will concentrate on organizing digital artifact presentations to demonstrate your skill mastery. You will also engage in self-promotional interventions and seek out peer feedback. You will finish the course by completing the final survey and the final assessment. We would like to thank you for completing the course and hope that you are able to utilize the various tools and skills you have acquired. Our guest lecturer for this week is Dr. John Beckem. Also, we will introduce AmyLee, a generated career development personal assistant. We want you to get used to personal assistants like AmyLee. In the following course, personal assistants will be playing a central role.

What's included

5 videos9 readings1 quiz2 assignments1 peer review1 discussion prompt

Instructors

Instructor ratings
4.4 (24 ratings)
Dr. Valeri Chukhlomin
The State University of New York
7 Courses160,135 learners

Offered by

Recommended if you're interested in Personal Development

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 212

4.4

212 reviews

  • 5 stars

    62.73%

  • 4 stars

    21.22%

  • 3 stars

    10.37%

  • 2 stars

    3.30%

  • 1 star

    2.35%

W
5

Reviewed on May 4, 2020

SA
4

Reviewed on Feb 19, 2019

SA
5

Reviewed on Nov 17, 2023

New to Personal Development? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions