National Taiwan University
服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)
National Taiwan University

服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)

Taught in Chinese (Traditional)

7,971 already enrolled

Course

Gain insight into a topic and learn the fundamentals

孔令傑 (Ling-Chieh Kung)
郭佳瑋
余峻瑜

Instructors: 孔令傑 (Ling-Chieh Kung)

4.8

(143 reviews)

Beginner level
No prior experience required
13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Assessments

6 quizzes

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There are 6 modules in this course

讓學習者了解經濟模式分類、體驗的四個領域、展示體驗經濟在現實生活中應用的案例、並舉出四種類型的顧客犧牲。

What's included

11 videos7 readings1 quiz3 discussion prompts

了解顧客痛點、顧客犧牲以及同理心設計的概念,了解顧客旅程地圖及服務藍圖的差異、並將其應用在實際生活當中。

What's included

15 videos2 readings1 quiz1 discussion prompt

讓學習者了解服務營運基本意涵及如何應用創新於消費者服務體驗,課程中介紹不同服務營運工具及執行服務創新的基本元素。

What's included

12 videos2 readings1 quiz4 discussion prompts

讓學習者理解收益管理及動態定價的基本觀念,並能運用動態定價在實際生活中,課程中並剖析可執行收益管理的場合及相關運用。

What's included

14 videos2 readings1 quiz1 discussion prompt

讓學習者瞭解多邊平臺的基本概念、平臺經濟學、經營平臺的選擇考量,以及平臺中的收益模式。

What's included

17 videos3 readings1 quiz3 discussion prompts

本單元首先以國泰世華銀行信用卡個案,揭開複雜金融產品設計的面紗。再詳述設計產品過程遇到的瓶頸與挑戰。上完這堂課之後,學生應能從已知的公開資訊中,以及前幾堂課程的概念,學會洞察產品問題,進而提出符合實際市場需求的具體建議。

What's included

9 videos2 readings1 quiz1 discussion prompt

Instructors

Instructor ratings
4.7 (36 ratings)
孔令傑 (Ling-Chieh Kung)
National Taiwan University
8 Courses87,274 learners
郭佳瑋
National Taiwan University
1 Course7,971 learners
余峻瑜
National Taiwan University
1 Course7,971 learners

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4.8

143 reviews

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