About this Course
5.0
23 ratings
4 reviews
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 21 hours to complete

Suggested: 4-6 hours/week...
Available languages

Chinese (Simplified)

Subtitles: Chinese (Simplified)...
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 21 hours to complete

Suggested: 4-6 hours/week...
Available languages

Chinese (Simplified)

Subtitles: Chinese (Simplified)...

Syllabus - What you will learn from this course

Week
1
Hours to complete
4 hours to complete

第08周

  搜集数据是从理论到实践的过程。从本周的课程开始,将进入到社会调查与研究的实践操作部分。本周讨论最常见的数据搜集方法:问卷调查。主要内容包括:什么是问卷调查?问卷有哪些基本类型?一份完整的问卷包括哪些基本要素?怎样设计一份问卷?怎样实施一项问卷调查?为保证问卷调查的质量,如何对问卷调查过程进行管理?...
Reading
10 videos (Total 94 min), 2 quizzes
Video10 videos
10-02 问卷结构的设计(1)9m
10-02 问卷结构的设计(2)9m
10-03 问卷主体的设计(1)10m
10-03 问卷主体的设计(2)9m
10-03 问卷主体的设计(3)9m
10-04 问卷辅助内容的设计5m
10-05 问卷的类型12m
10-06 问卷调查的实施11m
10-07 问卷调查的管理10m
Quiz1 practice exercise
第08周作业22m
Week
2
Hours to complete
2 hours to complete

第09周

  除了问卷调查以外,还有其他的数据搜集方法。本周探讨访谈调查和观察调查。主要内容包括:什么是访谈调查和观察调查?在访谈调查和观察调查中,访员扮演什么角色?要遵循哪些规范?要掌握哪些技巧?如何组织访谈调查和观察调查?不同类型的访谈或观察方法各自适用于什么情境?...
Reading
9 videos (Total 93 min), 1 quiz
Video9 videos
11-02 结构式访谈11m
11-03 无结构式访谈15m
11-04 深度访谈5m
11-05 专题小组10m
12-01 什么是观察调查12m
12-02 实验室观察3m
12-03 参与观察与非参与观察8m
12-04 结构式观察与无结构式观察8m
Quiz1 practice exercise
第09周作业28m
Week
3
Hours to complete
4 hours to complete

第10周

  在常见的数据搜集方法中,还有文献调查与痕迹调查。本周的主要内容包括:什么是文献调查?文献有哪些类型?文献调查有哪些方法和技巧?什么是痕迹数据?大数据又是什么?痕迹数据与大数据有什么关系?大数据调查采用什么方法?...
Reading
8 videos (Total 94 min), 2 quizzes
Video8 videos
13-02 文献的类型(1)10m
13-02 文献的类型(2)9m
13-03 文献调查方法(1)8m
13-03 文献调查方法(2)13m
14-01 痕迹证据、数据9m
14-02 作为痕迹数据的大数据16m
14-03 大数据调查方法20m
Quiz1 practice exercise
第10周作业24m
Week
4
Hours to complete
2 hours to complete

第11周

  没有质量的数据,就是垃圾。本周探讨调查数据的整理和数据质量的评估。主要内容包括:调查数据有哪些类型?如何整理、清理并数据库化各类调查数据?数据的质量会受哪些因素的影响?如何评估数据质量?...
Reading
10 videos (Total 101 min), 1 quiz
Video10 videos
15-02 调查数据的整理16m
15-03 调查数据的清理17m
15-04 调查数据的数据库化(1)13m
15-04 调查数据的数据库化(2)13m
16-01 调查数据质量(09:14)9m
16-02 覆盖性误差(05:39)5m
16-03 测量性误差(03:16)3m
16-04 应答性误差(05:48)5m
16-05 抽样性误差(06:04)6m
Quiz1 practice exercise
第11周作业30m

Instructor

Avatar

邱泽奇 (Qiu Zeqi)

教授 (Professor)
北京大学社会学系 (Department of Sociology)

About Peking University

Peking University is determined to make its education openly accessible to students in China and around the world. With over 3000 faculty members, Peking University offers excellence in teaching and learning. Founded in 1898, Peking University (PKU) was the first national comprehensive university in China. For the past 115 years, with its hundreds of thousands of outstanding alumni, Peking University has made prominent contributions in the humanities and sciences to further China's prosperity and progress....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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