Paid / Owned / Earned Media

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From the course by Northwestern University
Content, Advertising & Social IMC
485 ratings
Northwestern University

Content, Advertising & Social IMC

485 ratings
Course 4 of 6 in the Specialization Social Media Marketing
From the lesson
Content Strategy
In this module, you will learn why content is an important component in social marketing. A panel of experts will debunk the paid/owned/earned media riddle and replace it with an integrated who/what/where approach.

Meet the Instructors

  • Randy Hlavac
    Randy Hlavac
    Lecturer, Medill IMC; CEO, Marketing Synergy Inc