Measuring Social IMC Programs

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Skills You'll Learn

Social Media Marketing, Social Media, Marketing Strategy, A/B Testing

Reviews

4.7 (1,088 ratings)

  • 5 stars
    78.76%
  • 4 stars
    16.45%
  • 3 stars
    3.58%
  • 2 stars
    0.64%
  • 1 star
    0.55%

AC

Mar 23, 2022

Overall good content and clear guidance. I would personally like to see more examples /case studies & more guidance on copywriting, basic dos and donts, best practices etc.

RR

Feb 16, 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

From the lesson

Measuring Your Social Programs

In this module, you will learn how to develop and measure KPIs - Key Performance Indicators - for your social marketing programs.

Taught By

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    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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