About this Course
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Flexible deadlines

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Beginner Level

Approx. 25 hours to complete

Suggested: 11 modules of study, approximately 2 to 2.5 hours of work per module...

English

Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 25 hours to complete

Suggested: 11 modules of study, approximately 2 to 2.5 hours of work per module...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
3 hours to complete

Module 1: Introduction to Agents and the Collective Bargaining Agreements of the MLB, NFL and NBA

An introduction to the duties of an agent; the "Rep K" that controls the player-agent relationship; and an analysis of the collective bargaining agreements that govern the three major leagues in the US -- including how a professional athlete achieves free agency in each major league and how players can be punished for improper behavior on and off the field. ...
8 videos (Total 81 min), 2 readings, 1 quiz
8 videos
Lesson Introduction1m
The Representation Agreement ("Rep K")4m
NFL Commissioner12m
Fred Nance - NFL Commissioner's Authority9m
Andy Simms - Representing NFL Players24m
Jay Reisinger - Baseball Arbitrations14m
Play Act - Reaching Free Agency in the NFL, NBA and MLB11m
2 readings
Guest Speaker Bios5m
Reading Assignments30m
1 practice exercise
Module 1 Quiz20m
Week
2
3 hours to complete

Module 2: Recruiting and Managing Clients

An introduction on how to approach recruiting clients, how to build an agency, and how to manage clients once they have signed a representation agreement; an analysis of the effect of professional sports on youth sports, and vice versa. The optional videos look at the fiduciary duties an agent owes his client. ...
5 videos (Total 108 min), 2 readings, 1 quiz
5 videos
Miles Welo - Breaking Into the Industry and Growing an Agency37m
Dale Sheptak - Managing Clients and the Effect of Professional Sports on Youth Sports33m
Darren Heitner - Fiduciary Duties of Agents Pt. I12m
Darren Heitner - Fiduciary Duties of Agents Pt. II10m
2 readings
Guest Speaker Bios5m
Reading Assignments20m
1 practice exercise
Module 2 Quiz20m
Week
3
3 hours to complete

Module 3: Early Stages of Professionalism and Selecting an Agency

How the best high school baseball player in the U.S. in 2013, Clint Frazier, went about selecting his management team; the way Major League Baseball teams handle their minor leaguers; and what it takes for any of them to reach the Majors. In this Lesson, we will also study how an agent can build an agency from the ground up, and represent professional athletes through their progression to their peak earning years. Finally, a look into the beginning of LeBron James’ career with his personal attorney, up to “The Decision.”...
10 videos (Total 87 min), 2 readings, 2 quizzes
10 videos
Age Eligibility7m
John Palguta - Financial Planning for Athletes in the Early Stages15m
Clint Frazier - The Life of a Minor League Baseball Player Pt. I9m
Clint Frazier - The Life of a Minor League Baseball Player Pt. II5m
Fred Nance - LeBron James, The Early Years9m
Jeff Schwartz - Representing Young NBA Stars11m
Play Act - Handling Athletes in the Early Years6m
Brad Seymour - Minor League Baseball Pt. I8m
Brad Seymour - Minor League Baseball Pt. II12m
2 readings
Guest Speaker Bios5m
Reading Assignments20m
1 practice exercise
Module 3 Quiz20m
Week
4
2 hours to complete

Module 4: Representing the Peak Professional Athlete Pt. I

Protecting the publicity rights of athletes while monetizing and maximizing their brands through product endorsement and license agreements. We will analyze the history of publicity rights and how to market your clients image effectively....
7 videos (Total 73 min), 2 readings, 1 quiz
7 videos
Product Endorsement Agreements6m
Publicity Rights7m
Craig Nard - Legal Evolution of Publicity Rights22m
Marketing an Athlete10m
Ron Katz - Jim Brown v. Electronic Arts18m
Play Act - Sport Marketing5m
2 readings
Guest Speaker Bio5m
Reading Assignments20m
1 practice exercise
Module 4 Quiz20m
Week
5
3 hours to complete

Module 5: Representing the Peak Professional Athlete Pt. II

Rebuilding the reputation of athletes who have damaged their brands. How a financial advisor can help a player manage income streams to maintain their lifestyle post-retirement. Also, we will discuss whether LeBron James made the right long-term branding decision by returning to Cleveland, and where his brand will go from here....
6 videos (Total 62 min), 2 readings, 2 quizzes
6 videos
Jeff Schwartz - Representing Peak NBA Stars12m
John Palguta - Financial Planning for Peak Professional Athletes7m
Jay Reisinger - Rehabilitating an Athlete's Brand14m
Fred Nance - LeBron's Return to Cleveland16m
Play Act - Representing Peak Professional Athletes7m
2 readings
Guest Speaker Bios5m
Reading Assignments25m
1 practice exercise
Module 5 Quiz20m
Week
6
3 hours to complete

Module 6: Income Protection and Life After Retirement

Protecting an athlete's income through insurance policies; an analysis of the on-going concussion epidemic in contact sports; and how an athlete can best prepare for life after retirement....
9 videos (Total 68 min), 2 readings, 2 quizzes
9 videos
John Palguta - Financial Planning for Mature and Retired Athletes9m
Jim Convertino - Insurance and Risk Management of Athletes Pt. I7m
Jim Convertino - Insurance and Risk Management of Athletes Pt. II7m
Career-Ending Injuries9m
Concussions in Sports4m
Chris Nowinski - Concussions in Football Pt. I12m
Chris Nowinski - Concussions in Football Pt. II8m
Play Act - Representing Mature Athletes6m
2 readings
Guest Speaker Bios5m
Reading Assignments20m
1 practice exercise
Module 6 Quiz20m
Week
7
2 hours to complete

Module 7: Life Cycle of Individual Sports, the Longest Career Trajectory Pt. I

An introduction to the world of golf and tennis athletes who have enjoyed the longest careers in sports. Insider experts' look into how an athlete can diversify his or her brand. Also, the Commissioner of the LPGA will discuss the ins and outs of the ladies’ tour. ...
5 videos (Total 71 min), 2 readings, 1 quiz
5 videos
Dave Lightner - Representing Golfers Pt. I19m
Dave Lightner - Representing Golfers Pt. II14m
Michael Whan - The LPGA Pt. I21m
Michael Whan - The LPGA Pt. II14m
2 readings
Guest Speaker Bios5m
Reading Assignments20m
1 practice exercise
Module 7 Quiz20m
Week
8
3 hours to complete

Module 8: Life Cycle of Individual Sports, the Longest Career Trajectory Pt. II

An introduction to the world of golf and tennis athletes who have enjoyed longest careers in sports. Insider experts' look into how an athlete can diversify his or her brand. How an agent can best protect his or her athlete in endorsement agreements through appropriately drafted suitability and morals clauses. ...
5 videos (Total 58 min), 2 readings, 2 quizzes
5 videos
Gavin Forbes - Representing Tennis Players Pt. I20m
Gavin Forbes - Representing Tennis Players Pt. II15m
Michael Whan - The LPGA Media Rights Agreement5m
Play Act - Representing Individual Sport Athletes14m
2 readings
Guest Speaker Bios5m
Reading Assignments20m
1 practice exercise
Module 8 Quiz20m
Week
9
2 hours to complete

Module 9: Representing the Professional Footballer Pt. I

An in-depth look into the life of a footballer, from the youth squad to the first team and after retirement. How to handle a player deciding whether or not to continue their career following a series of injuries. How to handle the career of the next young David Beckham, from loans to transfers to bumper contracts and more -- how to monetize the brand of your footballer, while ensuring their focus with success on the pitch....
4 videos (Total 65 min), 2 readings, 1 quiz
4 videos
Danny Karbassiyoon - The Life of a Footballer13m
Danny Karbassiyoon - The Life of a Scout20m
Play Act - Representing Professional Footballers29m
2 readings
Guest Speaker Bio5m
Reading Assignments20m
1 practice exercise
Module 9 Quiz20m
Week
10
3 hours to complete

Module 10: Representing the Professional Footballer Pt. II

...
3 videos (Total 64 min), 2 readings, 2 quizzes
3 videos
Carol Couse - Process of a Transfer and Contract Negotiations24m
Play Act - Agents in Soccer24m
2 readings
Guest Speaker Bio10m
Reading Assignments20m
1 practice exercise
Module 10 Quiz12m
Week
11
3 hours to complete

Module 11: Representing the Professional Footballer Pt. III

An in-depth look into the operations of football club AFC Bournemouth with chairman Jeff Mostyn -- Jeff will also describe his roles with the FA Council. An analysis of the contract clauses in football, in particular release clauses, buyout clauses and sell-on clauses, and a brief glimpse into third-party ownership and how a transfer works. Finally, a look at the most influential agents in Europe and how they have come to be successful. ...
4 videos (Total 60 min), 2 readings, 2 quizzes
4 videos
Jeff Mostyn - Operating a Football Club Pt. I28m
Jeff Mostyn - Operating a Football Club Pt. II16m
Ron Katz - Safer Soccer13m
2 readings
Guest Speaker Bios5m
Reading Assignments20m
1 practice exercise
Module 11 Quiz20m
4.7
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Top Reviews

By TNDec 13th 2018

I loved every minute of this course. I've learned a lot about what I really needed to chase this dream. I love sports & I found what I was looking for. Thank you Coursera & CWR University.

By RKApr 26th 2017

Great sources of information, prominent guests and speakers, high quality learning. Moderately lenient in course load, assignments, quizzes, and peer-reviews.

Instructors

Avatar

Peter A. Carfagna

Distinguished Practitioner in Residence
School of Law
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Richard J. Volante, Esq.

Adjunct Instructor, Representing the Professional Athlete
Case Western Reserve University School of Law

About Case Western Reserve University

Case Western Reserve University is a leading national research university located in Cleveland, Ohio. Through its seven schools and college, Case Western Reserve offers top-10 programs in health law, organizational behavior and social work and top-25 programs in biomedical engineering, international law, medicine and nursing. More than 4,000 undergraduate and nearly 6,000 graduate and professional students are enrolled at CWRU, representing all 50 states and more than 90 countries....

Frequently Asked Questions

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  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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