What is Customer Discovery?

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From the course by Michigan State University
The Search for Great Ideas: Harnessing creativity to empower innovation.
30 ratings
Michigan State University

The Search for Great Ideas: Harnessing creativity to empower innovation.

30 ratings
Course 2 of 6 in the Specialization How to Start Your Own Business
From the lesson
Ideation: Intro to Customer Discovery
More often than not the best solutions don't lie with you but rather they are with your customers. In this module we will talk about how to develop a customer discovery plan that can lead to powerful business innovation.

Meet the Instructors

  • Ken Szymusiak
    Ken Szymusiak
    Managing Director, Burgess Institute for Entrepreneurship & Innovation
    Broad College of Business
  • Forrest S. Carter
    Forrest S. Carter
    Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
    Marketing
  • David Wheeler
    David Wheeler
    Creative Research Faculty, The Hub for Innovation
    Media and Information