About this Course
4.2
19 ratings
4 reviews
This course, which is Part Three in the series of Startup Entrepreneurship specialization, offers Life Lessons from a Master Innovator, with proven achievements. During this course you will listen to conversations and interviews with Mr. David (Dadi) Perlmutter, who until recently was Executive VP of Intel corporate. Dadi will talk about 10 life lessons, based on his 34 years as a rebel innovator and entrepreneur. We will share with you the following lessons: Love and Knowledge are infinite: grow and share; Learn from Failures and Successes; Nothing Moves without a Vision; Have a Differentiated Market Transforming Strategy; Dare to Take Action; Fight Resistance; It is All About the Ecosystem; Build a Team; Keep it Simple and Work Hard. By the end of the course the learner will: * Know how to lead a process of innovation and implement ideas through all its phases from discovery to delivery in your own field of choice. * Know how to apply creativity to generate creative ideas in a wide range of strategic management issues. * Know how to solve problems in general, with a high degree of innovative creative thinking, to widen the range of possible choices * Identify new and unfamiliar challenges and needs, reflect on them from a creative point of view (zoom in), decide on the action they require (zoom out) and generate a novel and useful solution * Transform ideas into real value-creating products, services and processes. * Be able to analyze both success and failure and draw conclusions from both, for improving future innovative efforts. * Be able to identify and create key features of innovative products and services and in doing so, generate strategically differentiated innovations that are unique * Be able to present your ideas persuasively and overcome resistance. * Know how to simplify a complex product and make it user friendly. Course assignments will include participation in two discussion groups and four assignments. In each assignment you will be asked to deal with a question relating to an interview you have seen....
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100% online courses

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Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Clock

Approx. 19 hours to complete

Suggested: 4 weeks of study, 2-3 hours/week...
Comment Dots

English

Subtitles: English...
Stacks
Globe

100% online courses

Start instantly and learn at your own schedule.
Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Clock

Approx. 19 hours to complete

Suggested: 4 weeks of study, 2-3 hours/week...
Comment Dots

English

Subtitles: English...

Syllabus - What you will learn from this course

Week
1
Clock
5 hours to complete

Introduction

A science has laws and rules. But art has no laws or rules. In fact, art is about breaking the rules, to create wonderful new works. Innovation is an art, not a science; it is about breaking the rules intelligently, to create value through novel, useful ideas. The best way to learn the art of innovation, or indeed to learn any art, is from those who have mastered it at the highest level and are willing and able to share their wisdom. In this course, a master innovator, Dadi Perlmutter, shares with Coursera learners what he has learned during 34 years of world-changing innovation at Intel Corp., where he served until recently as Executive Vice President. Perlmutter summarizes over three decades of innovation in ten key lessons, recounted in conversation with Prof. Shlomo Maital. Our hope is that these ten lessons will significantly improve your chances of success as an entrepreneur. At the end of this module you will be able to analyze situations of failure and success, and to draw conclusions for future situations....
Reading
10 videos (Total 80 min), 6 readings, 4 quizzes
Video10 videos
Love and Knowledge are Infinite, Grow and Share - video 17m
Love and Knowledge are Infinite, Grow and Share - video 24m
Love and Knowledge are Infinite, Grow and Share - video 38m
Learning from Failure and Success - video 19m
Learning from Failure and Success - video 25m
Learning from Failure and Success - video 37m
Nothing Moves Without a Vision - video 18m
Nothing Moves Without a Vision - video 23m
Nothing Moves Without a Vision - video 38m
Reading6 readings
General Instructions for the course10m
A Letter to Our Learners10m
Additional Readings - Introduction10m
Additional Readings - Love and Knowledge are Infinite: Grow and Share10m
Additional Readings - Learn from Failures and Successes: Failing is Good!10m
Additional Readings - Nothing Moves without a Vision10m
Quiz3 practice exercises
Love & Knowledge6m
Failure & Success4m
Vision4m
Week
2
Clock
4 hours to complete

Strategy, Action & Resistance

Many highly creative people never get beyond vaguely talking about their ideas. Don’t be like them, Perlmutter counsels. Take action to implement at least some of your ideas. The bigger your idea, the more resistance you will likely encounter. Perlmutter explains how he overcame such resistance, in order to help you do the same. At the end of this module you will be able to define key features of your product or service in order to differentiate it. You will also be able to focus on key ideas in order to fight resistance. ...
Reading
9 videos (Total 67 min), 3 readings, 4 quizzes
Video9 videos
Have a Differentiated Market Transforming Strategy - video 28m
Have a Differentiated Market Transforming Strategy - video 37m
Dare to take action - video 19m
Dare to take action - video 26m
Dare to take action - video 35m
Fight Resistance - video 16m
Fight Resistance - video 29m
Fight Resistance - video 36m
Reading3 readings
Additional Readings - Have a Differentiated Market-Transforming Strategy10m
Additional Readings - Dare to Take Action10m
Additional Readings - Fight Resistance10m
Quiz3 practice exercises
Build a Differentiated Market Strategy4m
Dare to Take Action6m
Fight Resistance4m
Week
3
Clock
4 hours to complete

Ecosystem, Team & Simplicity

Innovators and their innovations rarely stand alone. Most innovations are part of large complex ecosystems. Perlmutter counsels you to design your ecosystem to enhance your innovation and offers examples of how he himself did this with the Centrino chipset. He then discusses how innovators can build powerful, effective teams. At the end of this module you will be able to design an ecosystem and build a powerful and effective team. You will also be able to simplify a complex product or service....
Reading
9 videos (Total 66 min), 3 readings, 4 quizzes
Video9 videos
It's all About the Ecosystem - video 26m
It's all About the Ecosystem - video 36m
Build a Team with the Right Culture - video 16m
Build a Team with the Right Culture - video 210m
Build a Team with the Right Culture - video 35m
Keep it Simple - video 19m
Keep it Simple - video 27m
Keep it Simple - video 35m
Reading3 readings
Additional Readings - It is All About the Ecosystem10m
Additional Readings - Build a Team: It is About the Culture10m
Additional Readings - Keep It Simple!10m
Quiz3 practice exercises
Ecosystems4m
Build a Team4m
Keep It Simple6m
Week
4
Clock
4 hours to complete

Summary & Final Assignment

We began by observing that innovation is about breaking the rules. Nonetheless, experience shows that there are some basic lessons that can be learned from long years of experience, lessons that can help young startup entrepreneurs improve their chances of ultimate success. We hope and trust that Coursera learners have integrated these ten lessons, adapted and expanded them to fit their needs and personalities, and will make them part of their personal toolbox as they set out to use their creativity to change the world. The capstone project, the fourth of four courses in this specialization, will help them learn how to do this. ...
Reading
9 videos (Total 77 min), 3 readings, 3 quizzes
Video9 videos
Work Hard - video 26m
Summary5m
Interview with Nobel Prize winner Prof. Dan Shechtman - video 15m
Interview with Nobel Prize winner Prof. Dan Shechtman - video 24m
Interview with Ariel Maislos (Anobit)20m
Interview with Uri Weiser - part 16m
Interview with Uri Weiser - part 28m
Interview with Uri Weiser - part 38m
Reading3 readings
Additional Readings - Work Hard10m
General Instructions for Final Assignment10m
Podcast by Kfir Damari (SpaceIL)10m
Quiz2 practice exercises
Summary & Conclusion6m
Group Discussion Participation4m
4.2

Top Reviews

By ZSJul 19th 2016

Outstanding session! Thanks to Professor Shlomo and Dadi Perlmutter for sharing their wisdom and their convergent visions. -Zyad

Instructors

Prof. (Emeritus) Shlomo Maital

Prof. Shlomo Maital Sr. Research Fellow, S. Neaman Institute, Technion
Industrial Engineering

About Technion - Israel Institute of Technology

The Technion – Israel Institute of Technology is one of the world's top science and technology research universities. The Technion was founded in 1912 and its main campus is located in Haifa, Israel...

About the Startup Entrepreneurship Specialization

The Startup Entrepreneurship specialization focuses on issues of Innovation, Creativity and Entrepreneurship. It leads the students through the entire process of creating a start-up from an idea. Part One deals with ideas, and the creative imagination: discovering new ideas, new products, new services, new and better ways to do almost anything. Part Two focuses on how to build a business (entrepreneurship). This course guides the learner through a series of tools and methods that help take an idea and make it happen, in a way that can sustain the business or organization that delivers it to humanity. Use this course to build a solid business or organization around the idea you developed during Part One. Part Three offers Innovation Career Lessons from a Master of proven achievements. During this course you will follow conversations and interviews with Dadi Perlmutter, who until recently was Executive VP of Intel Corporate, the highest ranking Israeli executive of any multinational company....
Startup Entrepreneurship

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.